Jian Shan Jian Shui
Packaged Liquor for Jing Chen
Contemporary packaging design is no longer just a simple function of protecting goods, it is more prominent in the transmission of environmental protection concepts, enhance the value of products. The recent design forum pointed out that in the face of ecological challenges, green packaging is gradually becoming a new trend, biodegradable materials, recycling design is favored. In addition, novelty is also an industry trend, and concepts such as personalized customization are gradually affecting the boundaries of packaging
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Jian Shan Jian Shui by Jing Chen
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Packaged Liquor by Jing Chen
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Jing Chen Packaged Liquor
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Jian Shan Jian Shui Packaged Liquor Press Releases
Our Jian Shan Jian Shui press releases are ready in languages: Chinese (Mandarin) and English, for your convenience.
Jian Shan Jian Shui Packaged Liquor Media Articles
Our Jian Shan Jian Shui articles are prepped and available in these languages: English, Indonesian, Spanish, German, Dutch, Portuguese, Italian, Chinese (Mandarin), Korean, Russian, Arabic (Standard), Turkish, Japanese, Hindi and French, ready for your use.
Unique Properties
This is a sauce-flavor liquor packaging Different from other liquor packaging is: one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme two. the opening structure and opening method are different, and the material is different. Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Tags
Jian Shan, Jian Shui、Mountain and Water、You wei dao
Production Technology
The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Design Challenge
The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Project Duration
The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Operation Flow
Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.
Research
Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiration
"Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Project Overview
Jian Shan Jian Shui Packaged Liquor has been a Golden winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Jing Chen.
Golden Recognition
Jing Chen was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Jian Shan Jian Shui Packaged Liquor.
Jing Chen Press Releases
We provide a series of press releases on Jing Chen that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 1 press releases for all journalists.
Introducing "Jian Shan Jian Shui" - A Gold Award-Winning Packaged Liquor Design by Jing Chen
Award-winning designer Jing Chen unveils "Jian Shan Jian Shui," a unique packaged liquor inspired by the concept of "Mountain and Water," offering a deeper understanding of life's experiences through the art of drinking. The project, completed in Changsha, China, in February 2023, recently clinched the prestigious Golden A' Design Award in the Packaging Design category in 2024.
Jing Chen Newsroom
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