Scarlet

Sanitary Pads for Scarlet

Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.

Download Press Kit № 163005

Download Press Kit № 163005 Sanitary Pads for Scarlet by Masoud Najafi Amirkiasar to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Scarlet by Masoud Najafi Amirkiasar

Download 1800 Pixels JPEG Image.

Sanitary Pads by Masoud Najafi Amirkiasar

Download 1800 Pixels JPEG Image.

Masoud Najafi Amirkiasar Scarlet

Download 1800 Pixels JPEG Image.

Masoud Najafi Amirkiasar Sanitary Pads

Download 1800 Pixels JPEG Image.

Masoud Najafi Amirkiasar Designer Portrait Photo

Download 1800 Pixels JPEG Image.

ScarletBrand Logo

Download 1800 Pixels JPEG Image.

Unique Properties

Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods

Tags

Sanitary Pad, Packaging, Design, watercolor, Landscape

Production Technology

The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.

Design Challenge

The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality. The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.

Project Duration

The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran

Operation Flow

This product is chosen by the buyer because of its pleasant and eye-catching design.

Research

The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research. The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.

Inspiration

The design shows a sense of liberation, freedom, and peace. For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.

Image Credits

Illustrator: Masoud Najafi

Project Overview

Scarlet Sanitary Pads has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Masoud Najafi Amirkiasar was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Scarlet Sanitary Pads.

Masoud Najafi Amirkiasar Press Releases

Our press releases on Masoud Najafi Amirkiasar and their work are made freely available for press members looking to add depth to their content. Journalists, gain instant access to 1 press releases today.

Masoud Najafi Amirkiasar Newsroom

Find inspiration and award-winning creativity within the Masoud Najafi Amirkiasar Newsroom.