Pastry
Avand

Pastry for Avand Pastry

Handmade pastry is created artistically and conveys a special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere. The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.

Masoud Najafi Amirkiasar 2025 Professional Iron Press Kit № 162500

Download Press Kit № 162500

Download Press Kit № 162500 Pastry for Avand Pastry by Masoud Najafi Amirkiasar to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Avand by Masoud Najafi Amirkiasar
Avand by Masoud Najafi Amirkiasar

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Pastry by Masoud Najafi Amirkiasar
Pastry by Masoud Najafi Amirkiasar

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Masoud Najafi Amirkiasar Avand
Masoud Najafi Amirkiasar Avand

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Masoud Najafi Amirkiasar Pastry
Masoud Najafi Amirkiasar Pastry

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Masoud Najafi Amirkiasar Designer Portrait Photo
Masoud Najafi Amirkiasar Designer Portrait Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Avand PastryBrand Logo
Avand PastryBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Design Newswire
Avand Pastry Press Releases

Access press releases crafted for Avand in these languages: English.


Unique Properties

Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.

Tags

Packaging, Design, Pastry, Cake, Cookie,

Production Technology

A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages. The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.

Design Challenge

The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.

Project Duration

The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran

Operation Flow

The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity

Research

The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.

Inspiration

The Design is inspired by art, painting, and brush effects. Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.

Image Credits

Designer: Masoud Najafi. Strategist: Nima Saade

Project Overview

Avand Pastry has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Masoud Najafi Amirkiasar Designer Portrait Photo Award Logo
Iron Recognition

Masoud Najafi Amirkiasar was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Avand Pastry.

DesignPRWire
Masoud Najafi Amirkiasar Press Releases

Discover Masoud Najafi Amirkiasar's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 3 press releases.


Avand Pastry Packaging by Masoud Najafi Amirkiasar Wins Iron A' Design Award 2025 for Artistic Innovation

Avand, a boutique pastry brand founded in Istanbul and published in Rasht, Iran, has been honored with the Iron A' Packaging Design Award 2025 for its unique, art-inspired packaging designed by Masoud Najafi Amirkiasar, blending handmade artistry and digital techniques to create a memorable and joyful customer experience.


Masoud Najafi Amirkiasar Designer Portrait Photo
Masoud Najafi Amirkiasar Newsroom

Discover outstanding design and award-winning initiatives in the Masoud Najafi Amirkiasar Newsroom.

You are currently viewing Media Showcase № 162500. Uncover the depth of Masoud Najafi Amirkiasar's achievements in their newsroom, featuring everything from high-res images to detailed interviews. Currently viewing: Press Kit / Media Showcase 162500 for Avand. For extended content, visit Newsroom 284457.

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