Pastry
Avand

Pastry for Avand Pastry

Handmade pastry is created artistically and conveys a special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere. The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.

Masoud Najafi Amirkiasar 2025 Professional Iron Press Kit № 162500

Download Press Kit № 162500

Download Press Kit № 162500 Pastry for Avand Pastry by Masoud Najafi Amirkiasar to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Avand by Masoud Najafi Amirkiasar
Avand by Masoud Najafi Amirkiasar

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Pastry by Masoud Najafi Amirkiasar
Pastry by Masoud Najafi Amirkiasar

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Masoud Najafi Amirkiasar Avand
Masoud Najafi Amirkiasar Avand

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Masoud Najafi Amirkiasar Pastry
Masoud Najafi Amirkiasar Pastry

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Masoud Najafi Amirkiasar Designer Portrait Photo
Masoud Najafi Amirkiasar Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Avand PastryBrand Logo
Avand PastryBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Unique Properties

Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.

Tags

Packaging, Design, Pastry, Cake, Cookie,

Production Technology

A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages. The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.

Design Challenge

The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.

Project Duration

The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran

Operation Flow

The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity

Research

The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.

Inspiration

The Design is inspired by art, painting, and brush effects. Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.

Image Credits

Designer: Masoud Najafi. Strategist: Nima Saade

Project Overview

Avand Pastry has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Masoud Najafi Amirkiasar Designer Portrait Photo Award Logo
Iron Recognition

Masoud Najafi Amirkiasar was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Avand Pastry.

DesignPRWire
Masoud Najafi Amirkiasar Press Releases

Attention press members and journalists: We offer a collection of press releases on Masoud Najafi Amirkiasar and their notable work, available for your unrestricted use. Available now: 1 press releases ready for immediate access by journalists.


Masoud Najafi Amirkiasar Designer Portrait Photo
Masoud Najafi Amirkiasar Newsroom

Unlock a treasure trove of award-winning designs by accessing Masoud Najafi Amirkiasar Newsroom.

You are currently viewing Media Showcase № 162500. Uncover the depth of Masoud Najafi Amirkiasar's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are here: Press Kit / Media Showcase 162500 about Avand. Additional content is available in Newsroom 284457.

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