Labo De Dermafirm

Luxury Cosmetics Rebrand for Ming Tung

The rebranding of Labo De Dermafirm Luxury Cosmetics centers around a logo that embodies the brand's core philosophy and technological expertise. Inspired by Biotoc and purifying water technologies, the new design symbolizes the brand's six key ingredients through elegant, circular forms reminiscent of water droplets and cellular structures. This visual language conveys purity, reliability, and scientific performance, aligning with the brand's commitment to clean and advanced skincare formulations.

Download Press Kit № 166368

Download Press Kit № 166368 Luxury Cosmetics Rebrand for Ming Tung by Ming Tung to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Labo De Dermafirm by Ming Tung

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Luxury Cosmetics Rebrand by Ming Tung

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Ming Tung Labo De Dermafirm

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Ming Tung Luxury Cosmetics Rebrand

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Ming TungBrand Logo

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Unique Properties

At DERMAFIRM, we are committed to advancing dermatological excellence by developing reliable and safe products made with high-purity and clean ingredients. Our mission is grounded in years of clinical research and expertise at our in-house laboratory, ensuring that every formula is both effective and precise. Embracing sustainability, inclusivity, and transparency as our core values.

Production Technology

1. Primary package bottle: HEINZ-GLASS GROUP sustainable glass. A German glass supplier, excels in sustainable glass. 2. Primary package cap: Stainless steel by Taihang Technology Co., Ltd. and TRongsheng CNC Precision Engraving from China. 3. Primary package tube: Seaweed by SWAY. Does not have this specific printing method but could build future development. 4. 2ndary package box: Neenah Paper Classic Crest® Cover Solar White Super Smooth 80 lb.

Design Challenge

Problem: The current Product Detail Page (PDP) does not effectively highlight the benefits of key ingredients, making it difficult for consumers to understand the value of the products. Additionally, ne orano s e strioution is currenuv mileo lo e-commerce. wnicn restricts customer reach and brand exposure. There is also a lack of consistency across product lines, leading to potential contusion ana weakenea orana laenuty. Solution: To address these issues, the PDP should be revised to prominently promote the benefits of ingredients, making it easier for consumers to appreciate the product's value. Expanding distribution to include retail channels will help broaden the customer base and increase brand visibility. Furthermore, implementing a consistent brand color scheme in retail settings will enhance brand recognition, and utilizing in-house manufacturing will ensure quality and uniformity across all product lines.

Inspiration

The concept of this logo is an indication of the 6 key ingredients of the brand, representing the advanced technologies and formulations. Building a pure, reliable, clean performance. The inspiration behind the logo is from the BIOTOC and purify-water technology. Emphasizing the concepts with circular shapes like water drops and cells.

Project Overview

Labo De Dermafirm Luxury Cosmetics Rebrand has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Ming Tung.

Silver Recognition

Ming Tung was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Labo De Dermafirm Luxury Cosmetics Rebrand.

Ming Tung Newsroom

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