Food for PepsiCo Design and Innovation
Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next. As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change.
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Download Press Kit № 169601 Food for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.
Doritos Fiera Preta 2024 Food has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Doritos Fiera Preta 2024 Food.
We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 50 press releases are available right now.
PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.
Food for PepsiCo Design and Innovation
Food for PepsiCo Design & Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Beverage Packaging for PepsiCo Design and Innovation
Food Package Design for PepsiCo Design & Innovation
Packaging for PepsiCo Design and Innovation
Influencer Kit for PepsiCo Design and Innovation
Packaging for PepsiCo Design and Innovation
Packaging for PepsiCo Design and Innovation
Beverage - Alcoholic for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
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