'Doritos Fiera Preta 2024' by PepsiCo Design and Innovation: Innovation in Food

Doritos Fiera Preta 2024

Food for PepsiCo Design and Innovation

Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next. As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change.

PepsiCo Design and Innovation 2025 Agency Silver Press Kit № 169601

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Download Press Kit № 169601 Food for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Doritos Fiera Preta 2024 by PepsiCo Design and Innovation

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Food by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Doritos Fiera Preta 2024

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Doritos Fiera Preta 2024 Food Press Releases

Press releases for Doritos Fiera Preta 2024 are now accessible in these languages: English.

Unique Properties

Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.

Inspiration

As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.

Project Overview

Doritos Fiera Preta 2024 Food has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Doritos Fiera Preta 2024 Food.

PepsiCo Design and Innovation Press Releases

Access a rich repository of press releases on PepsiCo Design and Innovation, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 61 press releases.

Doritos Fiera Preta 2024 Packaging Celebrates Black Culture and Wins Silver A' Design Award

PepsiCo Design and Innovation has unveiled the Doritos Fiera Preta 2024 packaging, created in collaboration with Black artists from Preta Comics to honor Latin America's largest Black cultural event, and has been recognized with a Silver A' Packaging Design Award in 2025.

PepsiCo Design and Innovation Newsroom

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You are currently viewing Media Showcase № 169601. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Press Kit / Media Showcase 169601 on Doritos Fiera Preta 2024. For more details, access Newsroom 133313.