'Pepsi Big Football Event LTO' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Pepsi Big Football Event LTO

Beverage Packaging for PepsiCo

Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

PepsiCo Design and Innovation 2024 Agency Silver Press Kit № 159649

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Download Press Kit № 159649 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Big Football Event LTO by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Pepsi Big Football Event LTO

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PepsiCoBrand Logo

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Pepsi Big Football Event LTO Beverage Packaging Press Releases

For Pepsi Big Football Event LTO, we offer press releases in multiple languages, including: English.

Pepsi Big Football Event LTO Beverage Packaging Media Articles

Our articles on Pepsi Big Football Event LTO, prepared for immediate use, are offered in several languages, including English, Chinese (Mandarin), Japanese, Korean, Russian, Hindi, Indonesian, Italian, Dutch, Spanish, German, Portuguese, French, Turkish and Arabic (Standard).

Unique Properties

Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

Inspiration

The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Project Overview

Pepsi Big Football Event LTO Beverage Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Pepsi Big Football Event LTO Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Journalists, gain instant access to 50 press releases today.

Pepsi Unveils Limited Time Offer Packaging for Big Football Event in Qatar

PepsiCo Design and Innovation Introduces Limited Time Offer Packaging to Celebrate Big Football Event in 2022

PepsiCo Design and Innovation Newsroom

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