'Pepsi Big Football Event LTO' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Pepsi Big Football Event LTO

Beverage Packaging for PepsiCo

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.

PepsiCo Design and Innovation 2024 Agency Silver Press Kit № 159649

Download Press Kit № 159649

Download Press Kit № 159649 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Big Football Event LTO by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

PepsiCo Design and Innovation Pepsi Big Football Event LTO

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Pepsi Big Football Event LTO Beverage Packaging Press Releases

Availability alert: Press releases for Pepsi Big Football Event LTO in languages including English.

Pepsi Big Football Event LTO Beverage Packaging Translations

Bringing Pepsi Big Football Event LTO closer to you with translations in multiple languages: Gupfunyika Ibinyobwa RW, ការវេចខ្ចប់ភេសជ្ជៈ KM, Ундааны сав баглаа боодол MN, Суусундук таңгагы KY, Nkwakọba Ihe Ọṅụṅụ IG, Drikkevareemballasje NB, د څښاک بسته‌بندي PS, पेयवेष्टनविन्यासः SA, Lub Thawv Ntim Dej Haus HMN, ਪੀਣ ਵਾਲੇ ਪਦਾਰਥ ਦੀ ਪੈਕੇਜਿੰਗ PA, געטראנק פארפאקונג YI, பானப் பொருள் பேக்கேஜிங் TA, Pacadh Dibhe GD, Упакоўка для напояў BE, Packaging ng Inumin TL, Italcsomagolás HU, Te Pūhera Inu MI, بسته‌بندی نوشیدنی FA, Anbalaj Bwason HT, Joogipakend ET, Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu HAW, Pakumo por Trinkaĵoj EO, Drankverpakking AF, Àpótí Ìgbékalẹ̀ Ohun Mímu YO, Involucrum Potionis LA, ናይ መስተ መዐሸጊ TI, Pacáistíocht Dí GA, Kunshin Abin Sha HA, Drankverpakking NL, Pembungkusan Minuman MS, Pecynnu Diodydd CY, Opakowanie napojów PL, پاکێجکردنی خواردنەوە KU, Drankferpakking FY, ဖျော်ရည်ထုပ်ပိုးမှုဒီဇိုင်း MY, 飲品包裝 ZY, የመጠጥ ማሸጊያ AM, Bao bì đồ uống VI, บรรจุภัณฑ์เครื่องดื่ม TH, אריזת משקאות HE, Içgi Gaplamasy TK, പാനീയ പാക്കേജിംഗ് ML, Juomapakkaus FI, Ըմպելիքի փաթեթավորում HY, Gėrimų pakuotė LT, Drikkevareemballasje NO, Embalatge de Bevendas OC, Ukupakishwa Kweziphuzo ZU, Эчемлек Төргәге TT, ಪಾನೀಯ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Ambalaža za piće BS, Gedrénksverpackung LB, පාන වර්ග ඇසුරුම්කරණය SI, Afifiga o Meainu SM, Fonosana Zava-pisotro MG, Obalový design nápojů CS, Upyana Q'ipichana (Beverage Packaging) QU, Συσκευασία Αναψυκτικού EL, Paketim Pijesh SQ, İçki Qablaşdırması AZ, Ambalaj pentru băuturi RO, Kupakidwa kwa Zakumwa NY, પીણાનું પેકેજિંગ GU, Dryckesförpackning SV, Edarien Ontziratzea EU, Ipakethe Yeziselo XH, Sephutheloana sa Lino ST, Envàs de begudes CA, Ichimlik Qadoqlash Dizayni UZ, Baakadaynta Cabitaanka SO, Ambalaža za piće SR, བཏུང་བའི་སྒམ་ཤོག་བཟོ་བཀོད། BO, Опаковка за напитки BG, Envase para Bebidas GL, Kemasan Omben-omben JV, पेय पॅकेजिंग MR, পানীয় পেকেজিং AS, Obalový dizajn nápojov SK, Бастабандии нӯшокӣ TG, Ambalaža za piće HR, Kemasan Inuman SU, Mba'e'u ryru ñuãha GN, ପାନୀୟ ପ୍ୟାକେଜିଂ OR, पेय पदार्थको प्याकेजिङ NE, Сусын қаптамасы KK, Ufungashaji wa Vinywaji SW, Emballage til drikkevarer DA, Pakete sa Ilimnon CEB, Ippakkjar tax-Xorb MT, Пакување за пијалаци MK, ບັນຈຸພັນເຄື່ອງດື່ມ LO, Kupakeja Zvinwiwa SN, ئىچىملىك ئوراش لايىھىسى UG, Imballaggio di Bevande CO, Umbúðir fyrir drykkjarvörur IS, Embalaža za pijačo SL, పానీయ ప్యాకేజింగ్ TE, مشروب جي پيڪنگنگ SD, Пакування для напоїв UK, სასმელის შეფუთვა KA, Dzērienu iepakojums LV, Beverage Packaging EN, पेय पदार्थ पैकेजिंग HI, পানীয় প্যাকেজিং BN, Упаковка для напитков RU, مشروبات کی پیکیجنگ UR, Kemasan Minuman ID, Getränkeverpackung DE, İçecek Ambalajı TR, 饮料包装 ZH, Envase para bebidas ES, Emballage de boisson FR, Embalagem de Bebida PT, 飲料パッケージ JA, 음료 패키지 KO, Packaging per bevande IT, تغليف المشروبات AR.

Pepsi Big Football Event LTO Beverage Packaging Media Articles

Access our collection of Pepsi Big Football Event LTO articles, ready for use and offered in languages: English, Chinese (Mandarin), Japanese, Korean, Russian, Hindi, Indonesian, Italian, Dutch, Spanish, German, Portuguese, French, Turkish and Arabic (Standard).

Unique Properties

Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.

Inspiration

The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Project Overview

Pepsi Big Football Event LTO Beverage Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Pepsi Big Football Event LTO Beverage Packaging .

PepsiCo Design and Innovation Press Releases

We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 61 press releases for all journalists.

Pepsi Unveils Limited Time Offer Packaging for Big Football Event in Qatar

PepsiCo Design and Innovation Introduces Limited Time Offer Packaging to Celebrate Big Football Event in 2022

PepsiCo Design and Innovation Newsroom

Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.

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