Mountain Dew Hard Dew 2024 by PepsiCo Design and Innovation innovative beverage - alcoholic - communication|newsroom Press Kit N.169156

Mountain Dew Hard Dew 2024

Beverage - Alcoholic for PepsiCo Design and Innovation

Channeling the iconic Mtn Dew energy, the designers set the sights on a new adult oriented avatar that could extend the attitude to Hard Dew. The lively U.S. design took inspiration from biker tattoos, a jumping off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready to drink alcoholic beverage. For passionate Dew drinkers with a taste for fun, designers redefined the meaning of Do the Dew by giving adults the chance to say hard yes to Hard Dew.

PepsiCo Design and Innovation 2025 Agency Golden Press Kit № 169156

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Download Press Kit № 169156 Beverage - Alcoholic for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mountain Dew Hard Dew 2024 by PepsiCo Design and Innovation

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Unique Properties

The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.

Inspiration

Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.

Project Overview

Mountain Dew Hard Dew 2024 Beverage - Alcoholic has been a Golden winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Mountain Dew Hard Dew 2024 Beverage - Alcoholic.

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You are currently viewing Media Showcase № 169156. Discover everything PepsiCo Design and Innovation has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are now viewing Press Kit / Media Showcase 169156 on Mountain Dew Hard Dew 2024. For more details, access Newsroom 133313.