Food
Lays Deep Ridged Spicy Flavor Lto 2024

Food for PepsiCo Design and Innovation

In China, Lay’s is known for its fresh, daring take on snacks. The goal was to connect with young fans looking for a stress free snacking experience, so the company launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu. The new packaging is bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

PepsiCo Design and Innovation 2025 Agency Bronze Press Kit № 169613

Download Press Kit № 169613

Download Press Kit № 169613 Food for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Lays Deep Ridged Spicy Flavor LTO 2024 by PepsiCo Design and Innovation
Lays Deep Ridged Spicy Flavor LTO 2024 by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Food by PepsiCo Design and Innovation
Food by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

PepsiCo Design and Innovation Lays Deep Ridged Spicy Flavor LTO 2024
PepsiCo Design and Innovation Lays Deep Ridged Spicy Flavor LTO 2024

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Lays Deep Ridged Spicy Flavor Lto 2024 Food Press Releases

Press releases for Lays Deep Ridged Spicy Flavor Lto 2024 are now accessible in these languages: English.


Unique Properties

In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.

Inspiration

We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Project Overview

Lays Deep Ridged Spicy Flavor Lto 2024 Food has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Lays Deep Ridged Spicy Flavor Lto 2024 Food.

DesignPRWire
PepsiCo Design and Innovation Press Releases

We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Instantly access 61 press releases, available exclusively for journalists.


Lay's Deep Ridged Spicy Flavor Packaging Wins Bronze at 2025 A' Design Awards for Bold Youth Appeal

PepsiCo Design and Innovation's latest Lay's Deep Ridged Spicy Flavor limited edition packaging, launched in May 2024 in China, has been honored with a Bronze A' Packaging Design Award for its vibrant, youthful visuals and innovative approach to engaging young snackers seeking stress-free enjoyment.


Newsroom
PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 169613. Check out PepsiCo Design and Innovation's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now viewing the Media Showcase 169613 for Lays Deep Ridged Spicy Flavor Lto 2024. You will find further content in Newsroom 133313.

Explore Now

Doritos Fiera Preta 2024 Food
Doritos Fiera Preta 2024

Food for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2025 Agency Silver
PepsiCo Design and Innovation Food
PepsiCo Design and Innovation

Food for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Golden
Tazo Refresh Beverage
Tazo Refresh

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Silver
Mtn Dew AMP Game Fuel Launch Packaging
Mtn Dew AMP Game Fuel Launch

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Silver
Lay's Smiles Campaign Food Packaging
Lay's Smiles Campaign

Food Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Bronze
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Platinum
Mirinda Plus Restage Beverage Packaging
Mirinda Plus Restage

Beverage Packaging for PepsiCo

PepsiCo Design and Innovation 2024 Agency Bronze
Lay's Love Packaging
Lay's Love

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Bronze
Lay's More Belgian Really Impossible Food Package Design
Lay's More Belgian Really Impossible

Food Package Design for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2023 Agency Silver
Pepsi Mom Handworks Beverage
Pepsi Mom Handworks

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Silver
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Silver
Pepsi Super Bowl LVII Alumitek Beverage Packaging
Pepsi Super Bowl LVII Alumitek

Beverage Packaging for PepsiCo

PepsiCo Design and Innovation 2024 Agency Bronze
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY