'Lays Deep Ridged Spicy Flavor Lto 2024' by PepsiCo Design and Innovation: Innovation in Food

Lays Deep Ridged Spicy Flavor Lto 2024

Food for PepsiCo Design and Innovation

In China, Lay’s is known for its fresh, daring take on snacks. The goal was to connect with young fans looking for a stress free snacking experience, so the company launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu. The new packaging is bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

PepsiCo Design and Innovation 2025 Agency Bronze Press Kit № 169613

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Lays Deep Ridged Spicy Flavor LTO 2024 by PepsiCo Design and Innovation

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Food by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Lays Deep Ridged Spicy Flavor LTO 2024

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Unique Properties

In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.

Inspiration

We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Project Overview

Lays Deep Ridged Spicy Flavor Lto 2024 Food has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Lays Deep Ridged Spicy Flavor Lto 2024 Food.

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You are currently viewing Media Showcase № 169613. Visit PepsiCo Design and Innovation's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. This is Press Kit / Media Showcase 169613 featuring the Lays Deep Ridged Spicy Flavor Lto 2024. For more in-depth materials, see Newsroom 133313.