Kolompeh
Traditional Kerman Pastries for Reza Sweets and Nuts
In this project, the designer aimed to create a design that would serve as a cultural bridge between authentic Iranian art and the modern world, making it appealing to the target market and audience. Market research revealed that this design style was unprecedented in the Iranian market, a conclusion the designer reached in collaboration with the brand. The traditional and ancient arts of Iran and Kerman have always been sources of inspiration. However, they must be implemented in a way where art serves the product and the product serves art.
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Kolompeh by Sajad Izadi
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Traditional Kerman Pastries by Sajad Izadi
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Sajad Izadi Kolompeh
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Sajad Izadi Traditional Kerman Pastries
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Reza Sweets and NutsBrand Logo
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Unique Properties
For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Tags
Packaging design, Sweets , Design, Graphic Design, Illustration
Production Technology
In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Design Challenge
Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Project Duration
The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Operation Flow
At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Research
The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiration
In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Image Credits
Graphic Designer: Sajad Izadi
Project Overview
Kolompeh Traditional Kerman Pastries has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Sajad Izadi was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Kolompeh Traditional Kerman Pastries.
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