Abra Mode

Pantyhose Box Design for Abra Mode

In the project, efforts were made to create a design by carefully analyzing the market, the needs of the audience, and the shortcomings of existing products in the market, ensuring that the new design avoids these issues. By thoroughly studying the target audience, the designer focused on fashion loving women and, by likening the form of the box window to a woman's leg, effectively conveys an accurate impression of the product, its texture, color, and material to the audience.

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Abra Mode by Sajad Izadi

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Pantyhose Box Design by Sajad Izadi

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Sajad Izadi Abra Mode

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Sajad Izadi Pantyhose Box Design

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Abra ModeBrand Logo

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Unique Properties

We all live in a modern world, a world where everything is introduced by brands, and people follow them. These brands dictate what we should wear, what we should eat, or what we should listen to. A brand that does not lead in packaging design cannot shape tastes. In this packaging, an effort has been made to create a design that performs differently compared to other similar brands. Tangibility, product visibility, and ease of use were among the priorities for the brand.

Tags

Fashion, Packaging design, Pantyhose, Design, Graphic Design

Production Technology

In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury. The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color. The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.

Design Challenge

The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement. The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.

Project Duration

The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.

Operation Flow

This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product. There is no need to produce and print a new box for every color or design. If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.

Research

The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.

Inspiration

All women wear their beautiful dresses when invited to gatherings and celebrations. When they sit on chairs or when models pose for fashion photography, they often cross their legs. This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.

Image Credits

Graphic Designer:Sajad Izadi

Project Overview

Abra Mode Pantyhose Box Design has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Sajad Izadi was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Abra Mode Pantyhose Box Design .

Sajad Izadi Newsroom

Unlock a treasure trove of award-winning designs by accessing Sajad Izadi Newsroom.