Azur Millesime
Wine Packaging for Spumante Limarí
Azur, Millesime, is a premium Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. This packaging evoques the clear and starry sky of the Limari Valley in Chile. She carries the moon and the sun while rotating. The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction. The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center.
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Azur Millesime by Ximena Ureta
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Wine Packaging by Ximena Ureta
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Ximena Ureta Azur Millesime
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Ximena Ureta Wine Packaging
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Unique Properties
Azur, Millesime, is a Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. She carries the moon and the sun while rotating. The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction. The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center. The motion is performed through a motor that is located inside the base where the bottle is placed, which also serves as a display of the product.
Tags
Wine label, Sparkling wine, Millesime, design, label, diseño chileno, Ximena Ureta, Chilean wine, diseño, etiquetas de vino, Chilean designer, AZUR, espumante.
Production Technology
Glass Bottle: Estal Custom SP Italia 750ml Label Material: Avery Dennison Fasson Cotton Black Plus Transfer Foils: Kurz Luxor 425, Luxor 429, Alufin Matt 152 Closure Stopper: Amorim Top Series Print Methods: Digital Printing, Flexo Printing, Hot Stamping, Embossing, Semi Gloss Varnish and Gloss Varnish Decorative Accessories: Signet (Metallic) Motor: Zone Creations Intelligent Label: Avery Dennison NFC tag Print Partner: CCL Label, Chile Box: Ramko Ltda.
Design Challenge
The creative challenge was to design an ultra premium packaging for Azur, a sparkling wine from Spumante Limari, Chile, that during 2023 was distinguished as the best sparkling wine of Chile. The design was part of Make a Mark 2023, luxury category. The Limari Valley has one of the clearest skies in the world and it is well known for its observatories. Hence, the sky of Limari has been the inspiration for this project. The transparencies of the bottle and the sparkling wine allow the light to seemingly dance following the sky rhythm. Through this elegant and inspiring packaging we pay tribute to the Limari skies and the exceptional natural conditions that give origin to this top of the line sparkling wine.
Project Duration
Azur Millesime shall be exhibited on October 3, 2023, at Make a Mark Gallery in Monaco.
Operation Flow
This packaging was created for Make a Mark 2023 and will be commercially released once its aging is complete.
Research
This Sparkling Wine bottle features an innovation in its top closure with a double muzzle. The external one was specially designed. Between both muzzles, there is a round metallic cap and the traditional sparkling wine cork. The conical and oval-shaped box is inspired by the Earth's rotational movement, and the exterior graphics depict sun rays. It also includes a perforation at the top to reveal the Spumante Limari isotope. Its closure consists of two lateral metal clasps that can be turned to achieve a 100% secure seal.
Inspiration
Spumante Limari is a winery exclusively dedicated to the elaboration of sparkling wines under an accurate interpretation of the Methode Champenoise. The Limari Valley, is located in the 4th Region of Chile. It has one of the most transparent skies over the planet, a unique characteristic for the observation of the universe. Its extraordinary clarity and low level of cloud cover make it a world reserve concerning stars. From this point you may watch the different constellations of the southern hemisphere, the moon and the planets. Considering the value of the sky as a natural heritage. Azur, Millesime, represents a woman dancing with the universe. In her hands she carries the moon and the sun which also rotate along with her in her rotation movement, like the earth. The color black has been used in this packaging to symbolize the darkness of the night and the silver and gold applications capture the importance of the moon and the sun in the Limari Valley. Evoking a music box, music especially composed for this project, accompanies the movements of the bottle.
Image Credits
Music: Regina Crisosto Renders: Juan Pablo Dominguez Image #1, #2, #3, #4, #5 Juan Pablo Dominguez. Video: Juan Pablo Dominguez.
Project Overview
Azur Millesime Wine Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ximena Ureta was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Azur Millesime Wine Packaging.
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