Rosé

Wine Packaging for Concha y Toro

The design of the Rose label is feminine and elegant, the leaves of the vineyards are related to an exquisite pale damask color. Its color also interprets the fresh and delicate notes of grapefruit and melon, in addition to subtle floral aromas. Nature and its fruits, the leaves of the vines that get tangled up like the tendrils around the text are part of the aesthetic language of this packaging. The label is kindly assembled with a bottle with a feminine conicity and an elegant neck.

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Download Press Kit № 101247 Wine Packaging for Concha y Toro by Ximena Ureta to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Rose by Ximena Ureta

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Wine Packaging by Ximena Ureta

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Ximena Ureta Rose

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Ximena Ureta Wine Packaging

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Ximena Ureta Designer Portrait Photo

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Concha y ToroBrand Logo

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Rosé Wine Packaging Press Releases

For Rosé, find press releases in a variety of languages: English.

Rosé Wine Packaging Media Articles

For immediate use: Rosé articles, available in languages such as Turkish, Arabic (Standard), Korean, Japanese, Russian, Dutch, Hindi, Indonesian, Chinese (Mandarin), Italian, German, French, Portuguese, Spanish and English, to enrich your content.

Unique Properties

It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.

Tags

wine label, packaging, design, label, wine, concha y toro, ximena ureta

Production Technology

Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.

Design Challenge

We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.

Project Duration

This project started in November 2018 in Santiago of Chile and finished in March 2019.

Operation Flow

Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.

Research

The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.

Inspiration

The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.

Image Credits

Diego Agurto

Project Overview

Rosé Wine Packaging has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Ximena Ureta was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Rosé Wine Packaging.

Ximena Ureta Press Releases

Our press releases on Ximena Ureta and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 7 press releases.

Rosé: A Delicate and Feminine Wine Packaging Design by Ximena Ureta

Introducing Rosé, a delicately designed wine packaging by Ximena Ureta, inspired by the elegance and subtlety of roses and their fragrance, aimed at single professional women who appreciate the enjoyment of life's special moments.

Ximena Ureta Newsroom

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