Wine Packaging for MontGras
Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
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Download Press Kit № 119915 Wine Packaging for MontGras by Ximena Ureta to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases tailored for Day One are available in the languages: English.
Our articles on Day One, prepared for immediate use, are offered in several languages, including Dutch, Hindi, Italian, Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, English, German, French and Portuguese.
Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile. Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.
Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
This project started in September 2020 in Santiago, Chile, and ended in January 2021.
Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work. We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.
Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro
Day One Wine Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Ximena Ureta was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Day One Wine Packaging.
We provide a series of press releases on Ximena Ureta that journalists and press members can freely incorporate into their narratives. Instantly access 7 press releases, available exclusively for journalists.
Renowned designer Ximena Ureta pays homage to the crucial moment of winemaking with Day One, a sustainable wine packaging line
Access Ximena Ureta Newsroom for exclusive insights into distinguished design and laureled projects.
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