Eternal Moon
Mooncake Packaging for Eternal Moon
Eternal Moon 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Download Press Kit № 171257
Download Press Kit № 171257 Mooncake Packaging for Eternal Moon by Suzhou SoFeng Design Co.,Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Eternal Moon by Suzhou SoFeng Design Co Ltd
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Mooncake Packaging by Suzhou SoFeng Design Co Ltd
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Suzhou SoFeng Design Co Ltd Eternal Moon
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Suzhou SoFeng Design Co Ltd Mooncake Packaging
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Eternal MoonBrand Logo
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Unique Properties
"Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Tags
Branding, Packaging, Eternal Moon
Production Technology
The printing technologies we use are spot color printing and hot stamping process.
Design Challenge
The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Project Duration
The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow
With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Inspiration
The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Image Credits
Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
Project Overview
Eternal Moon Mooncake Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Suzhou SoFeng Design Co.,Ltd. was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Eternal Moon Mooncake Packaging.
Suzhou SoFeng Design Co.,Ltd. Press Releases
Discover Suzhou SoFeng Design Co.,Ltd.'s journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 4 press releases are available right now.
Suzhou SoFeng Design Co.,Ltd. Newsroom
Access Suzhou SoFeng Design Co.,Ltd. Newsroom for exclusive insights into distinguished design and laureled projects.
