Mooncake Packaging
Moon and Chess

Mooncake Packaging for Jiangsu Huani Cultural and Creative Group Co., Ltd.

Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.

Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing 2024 Agency Iron Press Kit № 156458

Download Press Kit № 156458

Download Press Kit № 156458 Mooncake Packaging for Jiangsu Huani Cultural and Creative Group Co., Ltd. by Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Moon and Chess by Qi Bin Chen Di Zheng Qi Zhao Qingqing
Moon and Chess by Qi Bin Chen Di Zheng Qi Zhao Qingqing

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Mooncake Packaging by Qi Bin Chen Di Zheng Qi Zhao Qingqing
Mooncake Packaging by Qi Bin Chen Di Zheng Qi Zhao Qingqing

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Qi Bin Chen Di Zheng Qi Zhao Qingqing Moon and Chess
Qi Bin Chen Di Zheng Qi Zhao Qingqing Moon and Chess

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Qi Bin Chen Di Zheng Qi Zhao Qingqing Mooncake Packaging
Qi Bin Chen Di Zheng Qi Zhao Qingqing Mooncake Packaging

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Jiangsu Huani Cultural and Creative Group Co   Ltd  Brand Logo
Jiangsu Huani Cultural and Creative Group Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Moon and Chess Mooncake Packaging Press Releases

Access press releases crafted for Moon and Chess in these languages: English.


Press Kit
Moon and Chess Mooncake Packaging Media Articles

Our articles on Moon and Chess, prepared for immediate use, are offered in several languages, including Indonesian, English, Spanish, German, Dutch, Portuguese, French, Chinese (Mandarin), Turkish, Russian, Arabic (Standard), Italian, Korean, Japanese and Hindi.


Unique Properties

Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.

Tags

Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.

Production Technology

Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.

Design Challenge

In the context of sustainable development in the new era, how to reasonably design people-centric products? Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."

Project Duration

Time: 20230601-20230920 Address: Suzhou

Operation Flow

The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.

Research

Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.

Inspiration

The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.

Image Credits

Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023. Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023. Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023. Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023. Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.

Project Overview

Moon and Chess Mooncake Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Moon and Chess Mooncake Packaging.

DesignPRWire
Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing Press Releases

Discover Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 1 press releases.


Moon and Chess: A Unique Mid-Autumn Festival Gift Box

Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box that integrates traditional Chinese elements with modern design concepts, reflecting the famous Chinese painting Prosperous Suzhou and chess culture. The packaging features vibrant colors, prosperity blue as the main tone, and lively and bright orange, creating a fresh and lively atmosphere. The highlight of Moon and Chess lies in its combination of table and chessboard functionalities, enhancing the overall interactivity and fun of the gift box. The packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.


Newsroom
Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing Newsroom

Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing Newsroom is your gateway to exploring acclaimed design and award-winning works.

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