'Lay's Love' by PepsiCo Design and Innovation: Innovation in Packaging

Lay's Love

Packaging for PepsiCo Design and Innovation

What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.

PepsiCo Design and Innovation 2022 Agency Bronze Press Kit № 137230

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Lay 039 s Love by PepsiCo Design and Innovation

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Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Lay 039 s Love

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

PepsiCo Design and Innovation Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

Lay's Love Packaging Press Releases

Explore press materials for Lay's Love, available in languages such as English.

Lay's Love Packaging Media Articles

Ready-to-feature articles on Lay's Love are available in these languages: Spanish, German, Japanese, Turkish, Italian, Dutch, English, Arabic (Standard), Korean, Indonesian, Russian, Chinese (Mandarin), French, Portuguese and Hindi, for your convenience.

Unique Properties

What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.

Inspiration

Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

Project Overview

Lay's Love Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Lay's Love Packaging.

PepsiCo Design and Innovation Press Releases

Access a rich repository of press releases on PepsiCo Design and Innovation, offered to press and media professionals for unrestricted use in their stories. Available now: 50 press releases ready for immediate access by journalists.

Lay's Love: Celebrating Relationships with Limited Edition Flavors

PepsiCo Design & Innovation Introduces Lay's Love Packaging

PepsiCo Design and Innovation Newsroom

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You are currently viewing Media Showcase № 137230. Explore PepsiCo Design and Innovation's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing the Media Showcase 137230 for Lay's Love. You will find further content in Newsroom 133313.