Pony Pack Tea
Packing for rufy design
The core concept of this project is developed from the characteristics of tea product inheritance and development over a long period of time. Based on this, the inheritance and improvement in the process change of tea products are conveyed by the change of the style of Chinese characters in different ages. It is worth noting that the difference between Chinese characters and Western languages is that Chinese characters, in addition to their character recognition function, are pictographic and semantic, which makes them have a deeper meaning.
Download Press Kit № 87642
Download Press Kit № 87642 Packing for rufy design by Qian Xiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
The Tea by Qian Xiang
Download 1800 Pixels JPEG Image.
Packing by Qian Xiang
Download 1800 Pixels JPEG Image.
Qian Xiang The Tea
Download 1800 Pixels JPEG Image.
Qian Xiang Packing
Download 1800 Pixels JPEG Image.
rufy designBrand Logo
Download 1800 Pixels JPEG Image.
Pony Pack Tea Packing Press Releases
Access press releases crafted for Pony Pack Tea in these languages: English.
Pony Pack Tea Packing Media Articles
Our Pony Pack Tea articles are prepped and available in these languages: Portuguese, Korean, Chinese (Mandarin), Hindi, Italian, German, French, Japanese, Russian, Indonesian, Dutch, Turkish, Arabic (Standard), English and Spanish, ready for your use.
Unique Properties
The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Tags
Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Production Technology
Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Design Challenge
The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Project Duration
2017-2017.9 changsha, hunan province, China
Operation Flow
The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Research
1. Research type: the user group is high-end consumers aged 25-45 years old. 2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis 3. Data collection and research tools: inspiration board, mind map, database 4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiration
The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Image Credits
Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
Project Overview
Pony Pack Tea Packing has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Qian Xiang was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Pony Pack Tea Packing.
Qian Xiang Press Releases
Access a rich repository of press releases on Qian Xiang, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 2 press releases are available right now.
Pony Pack Tea Wins Silver A' Design Award for Innovative Packaging Design
Qian Xiang's Pony Pack Tea, a Unique Blend of Tradition and Modernity, Receives Silver A' Design Award
Qian Xiang Newsroom
Unlock a treasure trove of award-winning designs by accessing Qian Xiang Newsroom.
