Love&wash

Packing for Love&wash

The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity.

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Download Press Kit № 92436 Packing for Love&wash by Alexander Cherkasov to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Love amp wash by Alexander Cherkasov

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Packing by Alexander Cherkasov

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Alexander Cherkasov Love amp wash

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Alexander Cherkasov Packing

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Love amp washBrand Logo

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Love&wash Packing Press Releases

Discover our press releases for Love&wash available in the following languages: English.

Love&wash Packing Media Articles

We provide articles ready for publication on Love&wash, offered in several languages: Japanese, Russian, Hindi, Dutch, Indonesian, Italian, German, French, Portuguese, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Spanish and English.

Unique Properties

This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.

Tags

wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap

Production Technology

This packages are made of the following materials: cardboard, plastic.

Design Challenge

It was necessary to stick to one main idea and filter out all unnecessary options.

Project Duration

The project was prepared for several month at the beginning of 2019 in Moscow

Operation Flow

Consumers will feel love and care in this concept.

Research

There was carried an analysis of the market for Laundry products and analysis of target audience.

Inspiration

My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.

Project Overview

Love&wash Packing has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Alexander Cherkasov.

Silver Recognition

Alexander Cherkasov was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Love&wash Packing.

Alexander Cherkasov Press Releases

Media members, dive into our press releases on Alexander Cherkasov's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 1 press releases.

Love&wash Unveils New Emotional Packaging Concept for Laundry Detergents

Introducing Love&wash, a new packaging concept aimed at infusing love and care into the laundry routine for young families

Alexander Cherkasov Newsroom

Explore Alexander Cherkasov Newsroom to uncover award-winning design projects and more.