Packing
Love&wash

Packing for Love&wash

The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity.

Alexander Cherkasov 2020 Professional Silver Press Kit № 92436

Download Press Kit № 92436

Download Press Kit № 92436 Packing for Love&wash by Alexander Cherkasov to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Love amp wash by Alexander Cherkasov
Love amp wash by Alexander Cherkasov

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Packing by Alexander Cherkasov
Packing by Alexander Cherkasov

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Alexander Cherkasov Love amp wash
Alexander Cherkasov Love amp wash

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Alexander Cherkasov Packing
Alexander Cherkasov Packing

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Love amp washBrand Logo
Love amp washBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Love&wash Packing Press Releases

Press resources for Love&wash are offered in several languages: English.


Press Kit
Love&wash Packing Media Articles

Explore our ready-to-use articles on Love&wash, available in multiple languages: Japanese, Russian, Hindi, Dutch, Indonesian, Italian, German, French, Portuguese, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Spanish and English, for your feature stories.


Unique Properties

This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.

Tags

wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap

Production Technology

This packages are made of the following materials: cardboard, plastic.

Design Challenge

It was necessary to stick to one main idea and filter out all unnecessary options.

Project Duration

The project was prepared for several month at the beginning of 2019 in Moscow

Operation Flow

Consumers will feel love and care in this concept.

Research

There was carried an analysis of the market for Laundry products and analysis of target audience.

Inspiration

My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.

Project Overview

Love&wash Packing has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Alexander Cherkasov.

 Award Logo
Silver Recognition

Alexander Cherkasov was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Love&wash Packing.

DesignPRWire
Alexander Cherkasov Press Releases

Discover Alexander Cherkasov's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 1 press releases, available exclusively for journalists.


Love&wash Unveils New Emotional Packaging Concept for Laundry Detergents

Introducing Love&wash, a new packaging concept aimed at infusing love and care into the laundry routine for young families


Newsroom
Alexander Cherkasov Newsroom

Explore Alexander Cherkasov Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 92436. Discover everything Alexander Cherkasov has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are now viewing the Media Showcase 92436 for Love&wash. You will find further content in Newsroom 259692.

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