Love&wash
Packing for Love&wash
The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover. The name of the brand Love&wash means that washing can bring joy. The letters in the logo repeat the basic idea and are «pressed» to each other. The clothes on the packages correspond to the type of fabric: for example, an orange T-shirt and a denim shirt hug each other on the label of the washing powder for colored clothes. Background color enhances differentiation. Typography complements the modern image of the brand, and the blue color of the text symbolizes freshness and purity.
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Download Press Kit № 92436 Packing for Love&wash by Alexander Cherkasov to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Love amp wash by Alexander Cherkasov
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Packing by Alexander Cherkasov
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Alexander Cherkasov Love amp wash
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Alexander Cherkasov Packing
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Love amp washBrand Logo
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Love&wash Packing Press Releases
Press resources for Love&wash are offered in several languages: English.
Love&wash Packing Media Articles
Explore our ready-to-use articles on Love&wash, available in multiple languages: Japanese, Russian, Hindi, Dutch, Indonesian, Italian, German, French, Portuguese, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Spanish and English, for your feature stories.
Unique Properties
This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Tags
wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology
This packages are made of the following materials: cardboard, plastic.
Design Challenge
It was necessary to stick to one main idea and filter out all unnecessary options.
Project Duration
The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow
Consumers will feel love and care in this concept.
Research
There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration
My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Overview
Love&wash Packing has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Alexander Cherkasov.
Silver Recognition
Alexander Cherkasov was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Love&wash Packing.
Alexander Cherkasov Press Releases
Discover Alexander Cherkasov's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 1 press releases, available exclusively for journalists.
Love&wash Unveils New Emotional Packaging Concept for Laundry Detergents
Introducing Love&wash, a new packaging concept aimed at infusing love and care into the laundry routine for young families
Alexander Cherkasov Newsroom
Explore Alexander Cherkasov Newsroom to uncover award-winning design projects and more.
