New Vision
Packing for Nanpai Farm
Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify. The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
Download Press Kit № 103664
Download Press Kit № 103664 Packing for Nanpai Farm by Ye Wang and Wei Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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New Vision by Ye Wang and Wei Chen
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Packing by Ye Wang and Wei Chen
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Ye Wang and Wei Chen New Vision
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Ye Wang and Wei Chen Packing
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Nanpai FarmBrand Logo
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New Vision Packing Press Releases
Access press releases crafted for New Vision in these languages: English.
New Vision Packing Media Articles
Leverage our ready-to-publish articles on New Vision, offered in a range of languages: Italian, German, French, Portuguese, Dutch, English, Spanish, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Indonesian, Korean, Japanese and Russian.
Unique Properties
Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Tags
Juice, packaging design
Production Technology
1. Use computer design software for graphic design. 2. Produced by laser printing process.
Design Challenge
The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process. It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Project Duration
The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow
Direct display, no more operation instructions required.
Research
Combining computer technology with special printing materials, the design is embodied by technology. Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration
The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember. The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Image Credits
Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang Image #03 : Designer / Ye Wang, Chao Yang Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
Project Overview
New Vision Packing has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Ye Wang and Wei Chen was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work New Vision Packing.
Ye Wang and Wei Chen Press Releases
Attention press members and journalists: We offer a collection of press releases on Ye Wang and Wei Chen and their notable work, available for your unrestricted use. Journalists can access 1 press releases immediately, ready for your use.
New Vision Unveils Innovative Fruit Juice Packaging Design by Ye Wang and Wei Chen
New Vision introduces a revolutionary fruit juice packaging design by Ye Wang and Wei Chen, aiming to present the rich nutrition of fruit juice through visually appealing graphics, setting a new standard in the industry. The project, which commenced in April 2019 in Shenzhen and concluded in August 2019, has been recognized with the prestigious Iron A' Design Award in 2020.
Ye Wang and Wei Chen Newsroom
Access Ye Wang and Wei Chen Newsroom for exclusive insights into distinguished design and laureled projects.
