Diaoyutai

Liquor Packaging Design for Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Diaoyutai is a well-known Chinese brand with many products. For a successful brand, designers have been thinking about how to shape it, so as to maintain a deep visual point while maintaining the original visual system. The designer chose "Dragon", which represents the highest image in ancient China, as the main element of the design. The bottle cap design is very full, and the square bottle cap is reminiscent of the "jade seal" representing the imperial power. The bottle design is very simple. This comparison shows a very solemn visual image and has a unique Chinese style.

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Diaoyutai by Wei Dai

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Liquor Packaging Design by Wei Dai

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Wei Dai Diaoyutai

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Wei Dai Liquor Packaging Design

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Shenzhen Qianhai Phecda Creative Design Co Ltd Brand Logo

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Diaoyutai Liquor Packaging Design Press Releases

Our Diaoyutai press releases are ready in languages: English, for your convenience.

Diaoyutai Liquor Packaging Design Media Articles

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Unique Properties

This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.

Tags

liquor, package, wine, Spirits, beverage, Graphics

Production Technology

The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.

Design Challenge

The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.

Project Duration

The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.

Operation Flow

After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.

Research

What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.

Inspiration

Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.

Image Credits

Designer Jiabo Lu,Diaoyutai,2017

Project Overview

Diaoyutai Liquor Packaging Design has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Wei Dai was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Diaoyutai Liquor Packaging Design.

Wei Dai Press Releases

Discover Wei Dai's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 3 press releases, available exclusively for journalists.

Diaoyutai Liquor Packaging Design by Wei Dai Wins Silver A' Design Award

Wei Dai's Diaoyutai Liquor Packaging Design, inspired by ancient Chinese royal symbols, wins Silver A' Design Award for its unique and environmentally friendly approach.

Wei Dai Newsroom

Discover outstanding design and award-winning initiatives in the Wei Dai Newsroom.