Care for Mom to Be

Social Campaign for Seyon Kim

Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.

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Care for Mom to Be by Seyon Kim

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Social Campaign by Seyon Kim

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Seyon Kim Care for Mom to Be

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Seyon Kim Social Campaign

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Care for Mom to Be Social Campaign Press Releases

For Care for Mom to Be, find press releases in a variety of languages: English.

Care for Mom to Be Social Campaign Media Articles

Ready for your features: articles on Care for Mom to Be in various languages, including Chinese (Mandarin), Hindi, Portuguese, Korean, German, Dutch, Turkish, Arabic (Standard), Indonesian, Italian, French, Japanese, Russian, Spanish and English.

Unique Properties

Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.

Tags

care, pregnant, awareness, campaign

Production Technology

The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.

Design Challenge

The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.

Project Duration

3 weeks in New York City.

Operation Flow

This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.

Research

There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.

Inspiration

Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.

Image Credits

Photographed by Seyon Kim

Project Overview

Care for Mom to Be Social Campaign has been a Bronze winner in the Social Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Seyon Kim was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Care for Mom to Be Social Campaign.

Seyon Kim Press Releases

Access a rich repository of press releases on Seyon Kim, offered to press and media professionals for unrestricted use in their stories. Unlock 1 press releases now, directly accessible to journalists.

Care for Mom to Be Campaign Promotes Awareness of Pregnant Women's Needs in Transit

Seyon Kim's social campaign, "Care for Mom to Be," raises awareness of the needs of pregnant women in transit, aiming to create a more welcoming environment for them.

Seyon Kim Newsroom

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