Social Campaign
Care for Mom to Be

Social Campaign for Seyon Kim

Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.

Seyon Kim 2020 Emergent Bronze Press Kit № 87971

Download Press Kit № 87971

Download Press Kit № 87971 Social Campaign for Seyon Kim by Seyon Kim to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Care for Mom to Be by Seyon Kim
Care for Mom to Be by Seyon Kim

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Social Campaign by Seyon Kim
Social Campaign by Seyon Kim

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

Seyon Kim Care for Mom to Be
Seyon Kim Care for Mom to Be

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Seyon Kim Social Campaign
Seyon Kim Social Campaign

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Seyon KimBrand Logo
Seyon KimBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Care for Mom to Be Social Campaign Press Releases

Explore press materials for Care for Mom to Be, available in languages such as English.


Press Kit
Care for Mom to Be Social Campaign Media Articles

Ready for your features: articles on Care for Mom to Be in various languages, including Chinese (Mandarin), Hindi, Portuguese, Korean, German, Dutch, Turkish, Arabic (Standard), Indonesian, Italian, French, Japanese, Russian, Spanish and English.


Unique Properties

Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.

Tags

care, pregnant, awareness, campaign

Production Technology

The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.

Design Challenge

The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.

Project Duration

3 weeks in New York City.

Operation Flow

This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.

Research

There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.

Inspiration

Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.

Image Credits

Photographed by Seyon Kim

Project Overview

Care for Mom to Be Social Campaign has been a Bronze winner in the Social Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Seyon Kim was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Care for Mom to Be Social Campaign.

DesignPRWire
Seyon Kim Press Releases

Explore the world of Seyon Kim through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 1 press releases for all journalists.


Care for Mom to Be Campaign Promotes Awareness of Pregnant Women's Needs in Transit

Seyon Kim's social campaign, "Care for Mom to Be," raises awareness of the needs of pregnant women in transit, aiming to create a more welcoming environment for them.


Newsroom
Seyon Kim Newsroom

Step into Seyon Kim Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 87971. Visit Seyon Kim's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are now browsing Press Kit / Media Showcase 87971 for Care for Mom to Be — further insights await in Newsroom 251392.

Explore Now

Solit Clothes
Solit

Clothes for Solit

MISAKI TANAKA 2022 Startup Bronze
Hilfe Punkt Mobile Application
Hilfe Punkt

Mobile Application for HilfePunkt

Ladan Zadfar 2024 Professional Bronze
Safetravy Social Design
Safetravy

Social Design for Safetravy Limited

Nataliya Sambir 2025 Agency Bronze
Olive A Website with Open Designs for Survival
Olive

A Website with Open Designs for Survival for NOSIGNER

Eisuke Tachikawa 2021 Professional Golden
Aquacendo Bottle
Aquacendo

Bottle for Aquacendo

Shanghai Grand Trade Co.,Ltd. 2025 Enterprise Golden
Mind Without Borders App for Children
Mind Without Borders

App for Children for Mind without borders

Chien-Chen Lai 2021 Emergent Silver
Not Always Fun Print Ad
Not Always Fun

Print Ad for SQUARED

Squared 2023 Agency Silver
Pandaid Website For Infectious Diseases
Pandaid

Website For Infectious Diseases for NOSIGNER

Eisuke Tachikawa 2021 Professional Silver
Hair For Hope Cancer Care Initiative Promotion
Hair For Hope Cancer Care Initiative

Promotion for Onedor Co. Ltd.

Exodus Solutions 2023 Agency Bronze
Wagon Remodeling Food Van
Wagon Remodeling

Food Van for taichi hirata

taichi hirata 2025 Professional Silver
Foodres AI Printer Food Waste 3D Printing
Foodres AI Printer

Food Waste 3D Printing for FOODres.AI

Yiqing Wang, Biru Cao 2025 Partnership Platinum
Whoatemytofu Typography
Whoatemytofu

Typography for Yuntong Sun

Yuntong Sun 2022 Professional Bronze
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY