Open

Packaging Sleeves for Roy Soetekouw

This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.

Download Press Kit № 88515

Download Press Kit № 88515 Packaging Sleeves for Roy Soetekouw by Koen van Rijen to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Open by Koen van Rijen

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Packaging Sleeves by Koen van Rijen

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Koen van Rijen Open

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Koen van Rijen Packaging Sleeves

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Roy SoetekouwBrand Logo

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Open Packaging Sleeves Press Releases

Our Open press releases are ready in languages: English, for your convenience.

Open Packaging Sleeves Media Articles

Leverage our ready-to-publish articles on Open, offered in a range of languages: Portuguese, Korean, Turkish, Indonesian, Dutch, Arabic (Standard), Chinese (Mandarin), Spanish, Hindi, German, French, Japanese, Russian and English.

Unique Properties

This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers. The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.

Tags

sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss

Production Technology

Each set of sleeves is handmade and the numbers are screen printed.

Design Challenge

The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.

Project Duration

The project lasted a year and started in april 2006

Operation Flow

The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.

Research

Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.

Inspiration

The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres. The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic. Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers.

Image Credits

Image #1 : Art Director Koen van Rijen, open, 2019 Image #2 : Art Director Koen van Rijen, open, 2019 Image #3 : Art Director Koen van Rijen, open, 2019 Image #4 : Art Director Koen van Rijen, open, 2019 Image #5 : Art Director Koen van Rijen, open, 2019

Project Overview

Open Packaging Sleeves has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Koen van Rijen was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Open Packaging Sleeves.

Koen van Rijen Press Releases

Media members, dive into our press releases on Koen van Rijen's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 1 press releases are available right now.

Introducing "Open" - A Unique Packaging Design by Koen van Rijen

Koen van Rijen unveils "Open" - a striking packaging design concept that redefines the art of presenting photography magazines.

Koen van Rijen Newsroom

Find inspiration and award-winning creativity within the Koen van Rijen Newsroom.