Happiness
Mooncake Package for La Maison Bakery
Happiness mooncake package is a set of gift pack, which consist five boxes with different structure and graphics. The Inbetween Creative design team depicted an image of how local people celebrate Mid autumn festival, by using Chinese style illustration. The illustration demonstrates local buildings and Mid-autumn activities, such as racing dragon boat, beating drums. This gift pack design does not only act as a food container but also a souvenir to promote the culture of Shien city.
Download Press Kit № 100696
Download Press Kit № 100696 Mooncake Package for La Maison Bakery by Chao Xu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Happiness by Chao Xu
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Mooncake Package by Chao Xu
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Chao Xu Happiness
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Chao Xu Mooncake Package
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Chao Xu Designer Portrait Photo
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La Maison BakeryBrand Logo
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Happiness Mooncake Package Press Releases
Press releases for Happiness are now accessible in these languages: English.
Happiness Mooncake Package Translations
Translations of Happiness are ready for you in an array of languages: Mooncake-Pakket AF, Paketa E Hënës SQ, የጨረቃ ኬክ ጥቅል AM, حزمة كعك القمر AR, Mooncake Փաթեթը HY, Mooncake Paketi AZ, Mooncake Pakete EU, Пакет Месяцовага Торта BE, মুনকেক প্যাকেজ BN, Mooncake Paket BS, Пакетът Лунен Кекс BG, Mooncake အထုပ် MY, El Paquet Mooncake CA, Phukusi La Mooncake NY, 月饼包装 ZH, U Pacchettu Mooncake CO, Mjesečni Kolač HR, Mooncake Package CS, Mooncake-Pakke DA, Mooncake-Verpakking NL, Mooncake-Pakaĵo EO, Kuukookide Pakend ET, Mooncake-Paketti FI, Le Paquet Mooncake FR, O Paquete De Lunares GL, მთვარე პაკეტი KA, Mooncake-Paket DE, Το Πακέτο Mooncake EL, મૂનકેક પેકેજ GU, Pake Mooncake HT, Kunshin Duniyar HA, חבילת Mooncake HE, मूनकेक पैकेज HI, Mooncake Csomag HU, Paket Kue Bulan ID, Pacáiste Mooncake GA, Ihe Ngwugwu Nke Oṣupa IG, Mooncake Pakki IS, Il Pacchetto Mooncake IT, 月餅パッケージ JA, Paket Mooncake JV, ಮೂನ್ಕೇಕ್ ಪ್ಯಾಕೇಜ್ KN, Mooncake Пакеті KK, កញ្ចប់នំព្រះច័ន្ទ KM, Ukwezi RW, Mooncake Топтому KY, 월병 패키지 KO, Pakêta Mooncake KU, Mooncake Sarcina LA, Mooncake Package LB, ຊຸດ Mooncake LO, Mėnulio Pyrago Pakuotė LT, Mooncake Iepakojums LV, Пакет На Месечина MK, Fonosana Iray MG, Pakej Mooncake MS, മൂൺകേക്ക് പാക്കേജ് ML, Pakkett Mooncake MT, Ko Te Maramara Mooncake MI, मूनकेक पॅकेज MR, Mooncake Багц MN, मूनकेक प्याकेज NE, Mooncake-Pakken NO, ଚନ୍ଦ୍ରକେକ୍ ପ୍ୟାକେଜ୍ OR, ਮੂਨਕੇਕ ਪੈਕੇਜ PA, بسته بندی Mooncake FA, Opakowanie Mooncake PL, د سپوږمکۍ کڅوړه PS, O Pacote Mooncake PT, Pachetul Mooncake RO, Пакет Лунного Пирога RU, مون ڪيڪ پيڪيج SD, Mooncake Afifi SM, Моонцаке Пакет SR, Pasgan Gealach GD, Mooncake Package SN, සඳ කේක් පැකේජය SI, Mooncake Package SK, Paket Mooncake SL, Xirmooyinka Dayax-Gacmeedka SO, Sephutheloana Sa Monokotsoai ST, Paquete De Pastel De Luna ES, Paket Mooncake SU, Kifurushi Cha Mwezi SW, Mooncake-Paketet SV, மூன்கேக் தொகுப்பு TA, మూన్కేక్ ప్యాకేజీ TE, Бастаи Mooncake TG, แพ็คเกจขนมไหว้พระจันทร์ TH, Aý Torty TK, Ang Pakete Ng Mooncake TL, Mooncake Paketi TR, Ай Торты Пакеты TT, ئاي توقاچ بولىقى UG, Пакунок Місячних UK, مونکیک پیکیج UR, Mooncake To'plami UZ, Gói Bánh Trung Thu VI, Pecyn Cacen Lleuad CY, Mooncake-Pakket FY, Iphakheji Ye-Mooncake XH, מאָאָנקאַקע פּאַקקאַגינג YI, Package Oṣupa YO, Iphakethe Le-Mooncake ZU, 月餅包裝 ZY, Ang Pakete Sa Mooncake CEB, ʻo Ka Pōkona Mooncake HAW, Mooncake Pob HMN, Mooncake Package EN, expanding accessibility.
Happiness Mooncake Package Media Articles
Leverage our ready-to-publish articles on Happiness, offered in a range of languages: English, Spanish, Portuguese, German, Hindi, French, Italian, Chinese (Mandarin), Dutch, Turkish, Arabic (Standard), Indonesian, Korean, Japanese and Russian.
Unique Properties
This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Tags
package design, logo, handrawing, typography
Production Technology
Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Design Challenge
The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Project Duration
This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Operation Flow
After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Research
The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiration
During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Image Credits
Collaterals and graphic design items: Chao Xu Photography: Inlight
Project Overview
Happiness Mooncake Package has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Chao Xu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Happiness Mooncake Package.
Chao Xu Press Releases
Access a rich repository of press releases on Chao Xu, offered to press and media professionals for unrestricted use in their stories. Unlock 3 press releases now, directly accessible to journalists.
La Maison Bakery Unveils "Happiness" Mooncake Package Design by Chao Xu
Chao Xu's "Happiness" mooncake package design captures the essence of Shien city's Mid-autumn festival, reflecting local culture and activities, while offering a unique set of gift boxes for La Maison Bakery's new mooncake gift set.
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