Enkindle
Chocolate Box for Ion Avram
The concept is a double box of black chocolate tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three-dimensional cut outs. The inner side of the packaging displays the mini tablets through a direct cut out in the box, shaped as a volcano for chili, and respectively as gold bar treasure for lemon and pepper, because, in the past, spices were just as valuable as gold. The ships carrying the spices would give birth to legends and stories on the way back.
Download Press Kit № 105245
Download Press Kit № 105245 Chocolate Box for Ion Avram by ION AVRAM to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Enkindle by ION AVRAM
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Chocolate Box by ION AVRAM
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ION AVRAM Enkindle
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ION AVRAM Chocolate Box
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Enkindle Chocolate Box Press Releases
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Enkindle Chocolate Box Media Articles
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Unique Properties
The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Tags
enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Production Technology
The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Design Challenge
The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Project Duration
The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Operation Flow
The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Research
We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Inspiration
The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Image Credits
Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019 Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019 Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019 Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Project Overview
Enkindle Chocolate Box has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
ION AVRAM was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Enkindle Chocolate Box.
ION AVRAM Press Releases
Journalists and media members can enrich their content with our press releases on ION AVRAM, available for free use. Press members can now immediately access 1 press releases.
Enkindle: A Unique Chocolate Box Design by ION AVRAM Wins Bronze A' Design Award
ION AVRAM's Enkindle chocolate box design, inspired by exotic flavors and ancient legends, wins Bronze A' Design Award for its innovative pop-up card concept and captivating storytelling.
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