'Mi Transformers Optimus Prime Packaging' by Yang Zhang: Innovation in Building Block Toy

Mi Transformers Optimus Prime Packaging

Building Block Toy for Beijing AIQI Technology Co., Ltd.

The front view of the product is used on the front of the package. Its minimalist style and color matching perfectly show the character characteristics of the product image. The overall packaging is integrated with the display function and the packaging function, and the opening and closing design of the packaging is very ceremonial. The packaging box is opened to both sides to form a separate storage box with a pull hole inside. By "breaking" the way, increase the storage area for parts classification to maximize the reuse of packaging.

Yang Zhang 2021 Enterprise Iron Press Kit № 106372

Download Press Kit № 106372

Download Press Kit № 106372 Building Block Toy for Beijing AIQI Technology Co., Ltd. by Yang Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Optimus Prime by Yang Zhang

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Building Block Toy by Yang Zhang

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This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

Yang Zhang Optimus Prime

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Yang Zhang Building Block Toy

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Mi Transformers Optimus Prime Packaging Building Block Toy Press Releases

Availability alert: Press releases for Mi Transformers Optimus Prime Packaging in languages including English.

Mi Transformers Optimus Prime Packaging Building Block Toy Media Articles

For immediate use: Mi Transformers Optimus Prime Packaging articles, available in languages such as Italian, German, English, Spanish, Portuguese, Dutch, Korean, Indonesian, Russian, Chinese (Mandarin), Japanese, French, Turkish, Arabic (Standard) and Hindi, to enrich your content.

Unique Properties

The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.

Production Technology

The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper

Design Challenge

Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.

Project Duration

The project started in December 2019 and finished in February 2020 in Beijing, China

Operation Flow

Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.

Research

In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.

Inspiration

The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.

Image Credits

Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao

Project Overview

Mi Transformers Optimus Prime Packaging Building Block Toy has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Yang Zhang was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Mi Transformers Optimus Prime Packaging Building Block Toy .

Yang Zhang Press Releases

Explore the world of Yang Zhang through our press releases, designed for media members to use freely and enrich your content. Journalists can access 3 press releases immediately, ready for your use.

Mi Transformers Optimus Prime Packaging Unveiled by Designer Yang Zhang

Beijing AIQI Technology Co., Ltd. presents the innovative packaging for the Mi Transformers Optimus Prime, combining display and functionality in a minimalist design, enhancing user experience.

Yang Zhang Newsroom

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