Nirvana Brand

Corporate Identity for Viana Patricio

This brand project was made for the Nirvana space. Nirvana is a place for meditation, study and therapy. To build this project, a study of references and a detailed research on the subject were carried out. In the composition of the identity, symbolic elements were gathered, such as the infinite, the lotus flower and the meditative position. The colors used inherit tones of Buddhism, such as the color of the wine from the garments and the gold from the ornaments. It is a project in which simple geometric shapes were used and at the same time they are in harmony with the brand's meanings.

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Nirvana by Viana Patricio Barbosa Neto

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Corporate Identity by Viana Patricio Barbosa Neto

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Viana Patricio Barbosa Neto Nirvana

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Viana Patricio Barbosa Neto Corporate Identity

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Viana Patricio Barbosa Neto Designer Portrait Photo

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Viana PatricioBrand Logo

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Nirvana Brand Corporate Identity Press Releases

For Nirvana Brand, we offer press releases in multiple languages, including: English.

Nirvana Brand Corporate Identity Media Articles

We provide articles ready for publication on Nirvana Brand, offered in several languages: Korean, Japanese, Russian, Italian, Dutch, Indonesian, German, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi, Spanish, French, Portuguese and English.

Unique Properties

This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.

Tags

Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,

Production Technology

In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.

Design Challenge

One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex. In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.

Project Duration

The project started in April 2020 and finished in June 2020 in Brazil.

Operation Flow

Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.

Research

In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.

Inspiration

The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.

Image Credits

Pexels

Project Overview

Nirvana Brand Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Viana Patricio Barbosa Neto was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Nirvana Brand Corporate Identity.

Viana Patricio Barbosa Neto Press Releases

Journalists and media members can enrich their content with our press releases on Viana Patricio Barbosa Neto, available for free use. Journalists, gain instant access to 1 press releases today.

Nirvana Brand Unveils New Corporate Identity Designed by Viana Patricio Barbosa Neto

Nirvana Brand's new corporate identity, designed by Viana Patricio Barbosa Neto, captures the essence of balance and continuity through symbolic elements, reflecting the brand's focus on meditation and holistic therapies. The project was completed in Brazil between April and June 2020.

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