Bairuiyuan
Wolfberry for Bai Ruiyuan Chinese wolfberry co., Ltd.
Wolfberry, as the oriental treasure of plant fruit, has always been regarded as a good product of medicine and food. This design works not only meet the application of the product itself to lock fresh technology, maximize its nutritional components, but also skillfully integrate the Chinese millennium inscription stone carving art to express the humanistic spirit of Chinese medicine. Let people feel the balance between traditional culture and modern science and technology beauty.
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Download Press Kit № 108317 Wolfberry for Bai Ruiyuan Chinese wolfberry co., Ltd. by Xia Ke to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Bairuiyuan by Xia Ke
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Wolfberry by Xia Ke
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Xia Ke Bairuiyuan
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Xia Ke Wolfberry
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Bai Ruiyuan Chinese wolfberry co Ltd Brand Logo
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Bairuiyuan Wolfberry Press Releases
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Bairuiyuan Wolfberry Media Articles
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Unique Properties
This product selects the first stubble variety of Ningxia wolfberry core production area. The overall design is red and white. Adopts the embossing craft and the red waist seal,on which hot stamping gold edge, it symbolizes the golden years,When you pull the waist seal and pull out the lid tied to red silk, the row of wolfberry "FreshLockedbottle" into your eyes. The design team chose the lock fresh bottle with the function of lock fresh, which is the first time in the same type of product so far.
Tags
Fresh , Wolfberry , Chinese , Style , Bairuiyuan , Locked
Production Technology
The outer box surface of the package is filled with soft material, which makes the whole box surface full, and can play a good impact buffer effect. The exterior of the box is made of cotton paper embossing process, the main structure of the box body is made of industrial cardboard to ensure the bearing capacity and structural strength. The internal tank design is the first one-way exhaust packaging design in the Chinese Wolfberry product market, so as to prevent the entry of external air, keep the drying degree of the product, and then ensure the freshness of the product.
Design Challenge
In the creation process, the biggest challenge is to keep products fresh and dry. The can shall reflect both cultural connotation and actual functions. To achieve the goal, the design team found special vendor to customize the can.
Project Duration
The project starts from March 2018 in Chengdu and ends in December 2019 in Chengdu. In addition, it came to market in China in December 2019.
Operation Flow
Open the magnetic buckle adsorption lid, five cans of wolfberry will appear in front of you. Take out the bottle and unscrew the bottle cap, tear off the cap film to enjoy the fresh wolfberry, easy to use, at the same time, the bottle body with a scale to mark the daily consumption, can let the user know the amount of each time accurately, improve the user experience.
Research
The significance of researching this project is to offer a product that can represent scientific and technological strength of the enterprise. Through long-term research, characters of the products in the technology have been known, special package is designed to guarantee original nutrition of the products, this mode can be used to other similar products. Meanwhile the one-way exhaust bottle used in the design of the tank is the first application in the Chinese market of wolfberry industry, and it has also opened the way for the product development and design of the whole industry.
Inspiration
The idea stems from the patented technology that customers want to launch a fresh Wolfberry product to open the quality gap with similar products in the market. To this end, the design team designed the packaging for this wolfberry product from Ningxia, China, and make it look valuable, quality and cultural. The design Inspiration comes from ancient Chinese inscriptions. The text is branded on the box in the form of inscription, which reflects the brand's focus on the product and can withstand the baptism of the years, and thus intuitively conveys the selling point of the product.
Image Credits
Image#1:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019. Image#2:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019. Image#3:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019. Image#4:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019. Image#5:Effect drawing designerChong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Project Overview
Bairuiyuan Wolfberry has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Xia Ke was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Bairuiyuan Wolfberry.
Xia Ke Press Releases
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Introducing Bairuiyuan: A Fresh Locked Wolfberry Product Designed by Xia Ke
Discover the Unique Design Inspiration and Realization of Bairuiyuan Wolfberry
Xia Ke Newsroom
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