Packaging
Beltur Go

Packaging for Beltur

The Beltur Go packaging is designed for Beltur, a company that provides gastronomy services in Istanbul. Since the food box can be placed on the drink cup, both food and drink can be held with one hand, the design enables to consume food and drink while on the move. Additionally, the box has small folded areas that can be opened to put sauces inside. Moreover, the package is made of paper rather than plastic in order to reduce plastic waste.

Musa Çelik 2021 Professional Iron Press Kit № 112421

Download Press Kit № 112421

Download Press Kit № 112421 Packaging for Beltur by Musa Çelik to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Beltur Go by Musa Çelik
Beltur Go by Musa Çelik

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

Packaging by Musa Çelik
Packaging by Musa Çelik

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Musa Çelik Beltur Go
Musa Çelik Beltur Go

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Musa Çelik Packaging
Musa Çelik Packaging

Download 1800 Pixels JPEG Image.

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Musa Çelik Designer Portrait Photo
Musa Çelik Designer Portrait Photo

Download 1800 Pixels JPEG Image.

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BelturBrand Logo
BelturBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Beltur Go Packaging Press Releases

Discover our press releases for Beltur Go available in the following languages: English.


Press Kit
Beltur Go Packaging Media Articles

Explore our ready-to-use articles on Beltur Go, available in multiple languages: English, German, Korean, Spanish, French, Portuguese, Italian, Turkish, Arabic (Standard), Indonesian, Japanese, Russian, Dutch, Chinese (Mandarin) and Hindi, for your feature stories.


Unique Properties

The package enables you to hold your food and drink together with one hand. The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies. Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.

Tags

Snack, Take Away, Food Box, On The Go

Production Technology

All packaging was produced using 350 grams of American Bristol paper using offset printing.

Design Challenge

For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.

Project Duration

The project took place between June 2020 and August 2020 in Istanbul.

Operation Flow

Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption. The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired. Furthermore, a more effective branding area was implemented in all packages. Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.

Research

Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue. Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush. We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.

Inspiration

Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal. Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.

Image Credits

All photos taken by Musa Çelik.

Project Overview

Beltur Go Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Musa Çelik Designer Portrait Photo Award Logo
Iron Recognition

Musa Çelik was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Beltur Go Packaging.

DesignPRWire
Musa Çelik Press Releases

Attention press members and journalists: We offer a collection of press releases on Musa Çelik and their notable work, available for your unrestricted use. 5 press releases are now available for immediate access by journalists.


Beltur Go: Innovative Packaging Design for On-The-Go Dining

Introducing Beltur Go: A Solution for Enjoying Meals in Urban Green Areas


Musa Çelik Designer Portrait Photo
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