Eco Smile
Packaging for Gleen
The design aims to offer solutions on essential topics, including environmental footprint. The brand's name is formed by combining green and clean. The combination of leaf and lip figures in the logo on the package represents nature's smile. The white background and soft colors illustrate the product extracts. The packaging is obtained from renewable resources to prevent plastic waste. In addition, 75 percent of the bottles are made from recycled materials, and they are 100 percent recyclable.
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Eco Smile by Musa Çelik
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Packaging by Musa Çelik
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Musa Çelik Eco Smile
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Musa Çelik Packaging
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Musa Çelik Designer Portrait Photo
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GleenBrand Logo
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Eco Smile Packaging Press Releases
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Eco Smile Packaging Media Articles
Utilize our prepared articles to feature Eco Smile, available in the languages: English, Spanish, Turkish, Italian, German, Portuguese, Korean, Indonesian, Japanese, Russian, Hindi, Chinese (Mandarin), Dutch, Arabic (Standard) and French.
Unique Properties
"Gleen" brand name is formed by combining green and clean, two words that are the essence of the product. While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial. The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Tags
Eco-friendly, Natural, Minimal, Vegan, Recyclable
Production Technology
The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable. Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste. In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Design Challenge
Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design. The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Project Duration
Turkey, 07 July 2021 - 20 November 2021
Operation Flow
The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales. The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Research
With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products. As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiration
The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal. While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Project Overview
Eco Smile Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Musa Çelik.
Iron Recognition
Musa Çelik was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Eco Smile Packaging.
Musa Çelik Press Releases
Access a rich repository of press releases on Musa Çelik, offered to press and media professionals for unrestricted use in their stories. Journalists can access 5 press releases immediately, ready for your use.
Eco Smile: A Nature-Friendly Packaging Design by Musa Ãelik
Musa Ãelik unveils "Eco Smile," a nature-inspired packaging design project, aiming to reduce environmental impact through sustainable and innovative solutions.
Musa Çelik Newsroom
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