Eco Smile
Packaging for Gleen
The design aims to offer solutions on essential topics, including environmental footprint. The brand's name is formed by combining green and clean. The combination of leaf and lip figures in the logo on the package represents nature's smile. The white background and soft colors illustrate the product extracts. The packaging is obtained from renewable resources to prevent plastic waste. In addition, 75 percent of the bottles are made from recycled materials, and they are 100 percent recyclable.
Download Press Kit № 139682
Download Press Kit № 139682 Packaging for Gleen by Musa Çelik to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Eco Smile by Musa Çelik
Download 1800 Pixels JPEG Image.
Packaging by Musa Çelik
Download 1800 Pixels JPEG Image.
Musa Çelik Eco Smile
Download 1800 Pixels JPEG Image.
Musa Çelik Packaging
Download 1800 Pixels JPEG Image.
Musa Çelik Designer Portrait Photo
Download 1800 Pixels JPEG Image.
GleenBrand Logo
Download 1800 Pixels JPEG Image.
Eco Smile Packaging Press Releases
Press releases for Eco Smile are now accessible in these languages: English.
Eco Smile Packaging Media Articles
Our Eco Smile articles are prepped and available in these languages: English, Spanish, Turkish, Italian, German, Portuguese, Korean, Indonesian, Japanese, Russian, Hindi, Chinese (Mandarin), Dutch, Arabic (Standard) and French, ready for your use.
Unique Properties
"Gleen" brand name is formed by combining green and clean, two words that are the essence of the product. While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial. The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Tags
Eco-friendly, Natural, Minimal, Vegan, Recyclable
Production Technology
The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable. Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste. In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Design Challenge
Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design. The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Project Duration
Turkey, 07 July 2021 - 20 November 2021
Operation Flow
The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales. The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Research
With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products. As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiration
The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal. While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Project Overview
Eco Smile Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Musa Çelik.
Iron Recognition
Musa Çelik was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Eco Smile Packaging.
Musa Çelik Press Releases
Attention press members and journalists: We offer a collection of press releases on Musa Çelik and their notable work, available for your unrestricted use. Immediate access is granted to 5 press releases for all journalists.
Eco Smile: A Nature-Friendly Packaging Design by Musa Ãelik
Musa Ãelik unveils "Eco Smile," a nature-inspired packaging design project, aiming to reduce environmental impact through sustainable and innovative solutions.
Musa Çelik Newsroom
Musa Çelik Newsroom is your gateway to exploring acclaimed design and award-winning works.
