Messenger Angel
Packaging for KERTIL CAM
This design is for a brand established decades ago and has a nostalgic impression in the eyes of the customers. The packaging involves a mythological visual world with color transitions around the angel symbol. The floral structure in the bottle design refers to the brand's scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of fragrances overflowing out of the bottle. The design aims to create a new, modern look for a historical brand.
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Download Press Kit № 140139 Packaging for KERTIL CAM by Musa Çelik to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Messenger Angel by Musa Çelik
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Packaging by Musa Çelik
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Musa Çelik Messenger Angel
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Musa Çelik Packaging
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Musa Çelik Designer Portrait Photo
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KERTIL CAMBrand Logo
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Messenger Angel Packaging Press Releases
Press releases for Messenger Angel are now accessible in these languages: English.
Messenger Angel Packaging Media Articles
Leverage our ready-to-publish articles on Messenger Angel, offered in a range of languages: Portuguese, Indonesian, German, French, Dutch, English, Spanish, Turkish, Arabic (Standard), Italian, Korean, Japanese, Russian, Chinese (Mandarin) and Hindi.
Unique Properties
A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history. The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
Tags
Scent, Fragrance, History, Mythological
Production Technology
For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
Design Challenge
The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
Project Duration
Istanbul, 15.06.2021 - 30.12.2021
Operation Flow
Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial. A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
Research
When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity. The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
Inspiration
Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey. It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
Project Overview
Messenger Angel Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Musa Çelik.
Iron Recognition
Musa Çelik was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Messenger Angel Packaging.
Musa Çelik Press Releases
Explore the world of Musa Çelik through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 5 press releases are available right now.
Messenger Angel: A Mythological Fragrance Packaging Design by Musa Ãelik
Musa Ãelik unveils the Messenger Angel, a packaging design inspired by ancient fragrances and mythology, for Kertil Cam's luxury fragrance brand.
Musa Çelik Newsroom
Explore Musa Çelik Newsroom to uncover award-winning design projects and more.
