Candy Packaging for Ka Wai (Rae), Tsun
The concept behind BonBonne Nuit is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne Nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers' heads.
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Discover our press releases for BonBonne Nuit available in the following languages: English.
Our BonBonne Nuit articles are prepped and available in these languages: German, Arabic (Standard), Turkish, Chinese (Mandarin), Hindi, Indonesian, Italian, Dutch, French, Portuguese, Spanish, Korean, Japanese, Russian and English, ready for your use.
In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
BonBonne Nuit was created and finished in March 2020 in Vancouver.
Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
BonBonne Nuit Candy Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit Ka Wai Tsun.
Ka Wai Tsun was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work BonBonne Nuit Candy Packaging.
Journalists and media members can enrich their content with our press releases on Ka Wai Tsun, available for free use. Press members can now immediately access 1 press releases.
Introducing BonBonne Nuit, a whimsical candy packaging concept designed by Ka Wai Tsun, offering customers a taste of their own lucid dreams through surrealistic elements and imaginative storytelling.
Access Ka Wai Tsun Newsroom to delve into the world of top-tier design and accolades.
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