Smoked Trout

Packaging for Valeputna

The packaging design for smoked trout products combines contrasting colours together with specific elements (the circular pattern background, the medieval gate shape for the cardboard cutting and the golden seal) in order to communicate the attributes of the product: tradition, heritage and natural ingredients. The most visible items: the seal and the medieval gate shape are present on the entire product range, and represent both tradition and continuity.

Download Press Kit № 119796

Download Press Kit № 119796 Packaging for Valeputna by Armeanu Creative Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Smoked Trout by Armeanu Creative Studio

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Packaging by Armeanu Creative Studio

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Armeanu Creative Studio Smoked Trout

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Armeanu Creative Studio Packaging

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ValeputnaBrand Logo

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Smoked Trout Packaging Press Releases

Press resources for Smoked Trout are offered in several languages: English.

Smoked Trout Packaging Media Articles

Access our collection of Smoked Trout articles, ready for use and offered in languages: French, Italian, Turkish, Arabic (Standard), Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, Portuguese, Dutch, English and Spanish.

Unique Properties

The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.

Tags

smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate

Production Technology

The packaging is made of kraft carton, has golden folio and selective varnishing.

Design Challenge

TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.

Project Duration

The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.

Operation Flow

All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.

Research

The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.

Inspiration

The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.

Image Credits

Main Image and optional images - Armeanu Creative Studio SRL - Romania

Project Overview

Smoked Trout Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Armeanu Creative Studio was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Smoked Trout Packaging.

Armeanu Creative Studio Press Releases

Explore the world of Armeanu Creative Studio through our press releases, designed for media members to use freely and enrich your content. Available now: 1 press releases ready for immediate access by journalists.

Armeanu Creative Studio Unveils Smoked Trout Packaging Design

Armeanu Creative Studio introduces a packaging design for Valeputna's smoked trout, reflecting tradition, royalty, and nature, in a rebranding project that included 17 products over 3 months.

Armeanu Creative Studio Newsroom

Find inspiration and award-winning creativity within the Armeanu Creative Studio Newsroom.