Packaging
Smoked Trout

Packaging for Valeputna

The packaging design for smoked trout products combines contrasting colours together with specific elements (the circular pattern background, the medieval gate shape for the cardboard cutting and the golden seal) in order to communicate the attributes of the product: tradition, heritage and natural ingredients. The most visible items: the seal and the medieval gate shape are present on the entire product range, and represent both tradition and continuity.

Armeanu Creative Studio 2021 Agency Silver Press Kit № 119796

Download Press Kit № 119796

Download Press Kit № 119796 Packaging for Valeputna by Armeanu Creative Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Smoked Trout by Armeanu Creative Studio
Smoked Trout by Armeanu Creative Studio

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Packaging by Armeanu Creative Studio
Packaging by Armeanu Creative Studio

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Armeanu Creative Studio Smoked Trout
Armeanu Creative Studio Smoked Trout

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Armeanu Creative Studio Packaging
Armeanu Creative Studio Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

ValeputnaBrand Logo
ValeputnaBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Smoked Trout Packaging Press Releases

Press releases tailored for Smoked Trout are available in the languages: English.


Press Kit
Smoked Trout Packaging Media Articles

Ready-to-feature articles on Smoked Trout are available in these languages: French, Italian, Turkish, Arabic (Standard), Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, Portuguese, Dutch, English and Spanish, for your convenience.


Unique Properties

The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.

Tags

smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate

Production Technology

The packaging is made of kraft carton, has golden folio and selective varnishing.

Design Challenge

TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.

Project Duration

The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.

Operation Flow

All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.

Research

The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.

Inspiration

The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.

Image Credits

Main Image and optional images - Armeanu Creative Studio SRL - Romania

Project Overview

Smoked Trout Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Armeanu Creative Studio was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Smoked Trout Packaging.

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Armeanu Creative Studio Press Releases

Attention press members and journalists: We offer a collection of press releases on Armeanu Creative Studio and their notable work, available for your unrestricted use. 1 press releases are now available for immediate access by journalists.


Armeanu Creative Studio Unveils Smoked Trout Packaging Design

Armeanu Creative Studio introduces a packaging design for Valeputna's smoked trout, reflecting tradition, royalty, and nature, in a rebranding project that included 17 products over 3 months.


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You are currently viewing Media Showcase № 119796. Dive into Armeanu Creative Studio's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Smoked Trout through Press Kit / Media Showcase 119796. Explore more in Newsroom 275595.

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