Johnnie Walker Limited Edition
Packaging for Diageo Foreign Wine Trading (Shanghai) Co., Ltd
This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, They can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
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Download Press Kit № 138822 Packaging for Diageo Foreign Wine Trading (Shanghai) Co., Ltd by Ofen Hu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Johnnie Walker Limited Edition by Ofen Hu
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Packaging by Ofen Hu
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Ofen Hu Johnnie Walker Limited Edition
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Ofen Hu Packaging
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Diageo Foreign Wine Trading Shanghai Co LtdBrand Logo
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Johnnie Walker Limited Edition Packaging Press Releases
Discover our press releases for Johnnie Walker Limited Edition available in the following languages: English.
Johnnie Walker Limited Edition Packaging Media Articles
Utilize our prepared articles to feature Johnnie Walker Limited Edition, available in the languages: English, Hindi, Turkish, Arabic (Standard), Korean, Japanese, Russian, Italian, German, French, Dutch, Spanish, Portuguese, Chinese (Mandarin) and Indonesian.
Unique Properties
This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Tags
Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Production Technology
The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Design Challenge
The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Project Duration
Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Operation Flow
The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Research
In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiration
"EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Image Credits
Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
Project Overview
Johnnie Walker Limited Edition Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Ofen Hu was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Johnnie Walker Limited Edition Packaging.
Ofen Hu Press Releases
Our press releases on Ofen Hu and their work are made freely available for press members looking to add depth to their content. Journalists can access 1 press releases immediately, ready for your use.
Johnnie Walker Limited Edition Unveils Exquisite Mid-Autumn Festival Packaging
Ofen Hu's Johnnie Walker Limited Edition celebrates the Mid-Autumn Festival with a stunning packaging design, capturing the essence of home and reunion in China.
Ofen Hu Newsroom
Find inspiration and award-winning creativity within the Ofen Hu Newsroom.
