Packaging
Johnnie Walker Limited Edition

Packaging for Diageo Foreign Wine Trading (Shanghai) Co., Ltd

This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, They can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".

Ofen Hu 2022 Professional Golden Press Kit № 138822

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Download Press Kit № 138822 Packaging for Diageo Foreign Wine Trading (Shanghai) Co., Ltd by Ofen Hu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Johnnie Walker Limited Edition by Ofen Hu
Johnnie Walker Limited Edition by Ofen Hu

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Packaging by Ofen Hu
Packaging by Ofen Hu

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Ofen Hu Johnnie Walker Limited Edition
Ofen Hu Johnnie Walker Limited Edition

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Ofen Hu Packaging
Ofen Hu Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

Diageo Foreign Wine Trading  Shanghai  Co   LtdBrand Logo
Diageo Foreign Wine Trading Shanghai Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For attribution details, see the Image Credits Section.

Design Newswire
Johnnie Walker Limited Edition Packaging Press Releases

Press releases tailored for Johnnie Walker Limited Edition are available in the languages: English.


Press Kit
Johnnie Walker Limited Edition Packaging Media Articles

Explore our ready-to-use articles on Johnnie Walker Limited Edition, available in multiple languages: Korean, Japanese, Russian, Portuguese, Indonesian, Italian, German, French, Dutch, Chinese (Mandarin), Spanish, Hindi, Turkish, Arabic (Standard) and English, for your feature stories.


Unique Properties

This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".

Tags

Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting

Production Technology

The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle

Design Challenge

The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.

Project Duration

Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021

Operation Flow

The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.

Research

In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.

Inspiration

"EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.

Image Credits

Image:Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Project Overview

Johnnie Walker Limited Edition Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

Ofen Hu was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Johnnie Walker Limited Edition Packaging.

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Ofen Hu Press Releases

Numerous press releases on Ofen Hu and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 1 press releases ready for immediate access by journalists.


Johnnie Walker Limited Edition Unveils Exquisite Mid-Autumn Festival Packaging

Ofen Hu's Johnnie Walker Limited Edition celebrates the Mid-Autumn Festival with a stunning packaging design, capturing the essence of home and reunion in China.


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You are currently viewing Media Showcase № 138822. Visit Ofen Hu's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are exploring Press Kit / Media Showcase 138822 for Johnnie Walker Limited Edition. More resources can be found in Newsroom 266073.

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