Packaging for Hills Culture Communication
The target customer group of this product is mainly young people, while the current packaging is relatively traditional, and there is a mismatch between the target customer group and the product. Through combing the products, the designer only keeps the most essential design elements, making the products more concise, fashionable and approachable.
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Download Press Kit № 90886 Packaging for Hills Culture Communication by Juntao Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Follow Me, we offer press releases in multiple languages, including: English.
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The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
A, Buddhism B,food
The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018
This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.
Follow Me Packaging has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit Juntao Liu.
Juntao Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Follow Me Packaging.
Attention press members and journalists: We offer a collection of press releases on Juntao Liu and their notable work, available for your unrestricted use. Press members can now immediately access 1 press releases.
Juntao Liu's "Follow Me" packaging design for Buddhist vegetarian food brings a youthful and modern twist to traditional products, appealing to a younger demographic. The project began in Xi'an in June 2018 and was completed in November 2018, with the design winning the Silver A' Design Award in 2020.
Explore Juntao Liu Newsroom to uncover award-winning design projects and more.
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