Yanjing White Beer

Liquor Package for Beijing Yanjing Brewery Co.,Ltd.

The packaging design of Yanjing white beer features the Chinese and German alcohol culture and sports culture, giving you a striking impression.The combination of the color of German soccer team uniform and the image of malt and hops signifies a homage to Germany, the origin of white beer.The shield shaped logo highlights the text "White Beer" while maintaining a visual balance. The conical bottle shape makes it easier to be gripped by users with various hand shapes.Users can grip at any part of the bottle without it slipping down.

Download Press Kit № 120520

Download Press Kit № 120520 Liquor Package for Beijing Yanjing Brewery Co.,Ltd. by Beijing Yanjing Brewery Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Yanjing White Beer by Beijing Yanjing Brewery Co Ltd

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Liquor Package by Beijing Yanjing Brewery Co Ltd

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Beijing Yanjing Brewery Co Ltd Yanjing White Beer

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Beijing Yanjing Brewery Co Ltd Liquor Package

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Beijing Yanjing Brewery Co Ltd Brand Logo

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Yanjing White Beer Liquor Package Press Releases

Discover our press releases for Yanjing White Beer available in the following languages: English.

Yanjing White Beer Liquor Package Media Articles

Explore our ready-to-use articles on Yanjing White Beer, available in multiple languages: Hindi, Indonesian, Italian, Turkish, Arabic (Standard), German, French, Portuguese, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), Spanish and English, for your feature stories.

Unique Properties

Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.

Tags

White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction

Production Technology

The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.

Design Challenge

The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.

Project Duration

The project was started in Beijing in September, 2020 and put on sale in November, 2020.

Operation Flow

The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.

Research

According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.

Inspiration

The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.

Project Overview

Yanjing White Beer Liquor Package has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Beijing Yanjing Brewery Co., Ltd..

Bronze Recognition

Beijing Yanjing Brewery Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Yanjing White Beer Liquor Package.

Beijing Yanjing Brewery Co., Ltd. Press Releases

Our press releases on Beijing Yanjing Brewery Co., Ltd. and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 1 press releases for journalists.

Yanjing White Beer: Blending Chinese and German Culture in a Refreshing Package Design

Beijing Yanjing Brewery Co., Ltd. Introduces Yanjing White Beer with Innovative Liquor Package

Beijing Yanjing Brewery Co., Ltd. Newsroom

Discover outstanding design and award-winning initiatives in the Beijing Yanjing Brewery Co., Ltd. Newsroom.