Yoyic Huojunpaopao
Sparkling Live Probiotics Drink for High-tech MengNiu Dairy (Beijing)CO.,LTD
Carbonated drinks are more and more trending in China, but unfortunately consumers are offered very few types of probiotic sparkling drinks on the market. To take probiotic carbonated drinks to the next level, Yoyic have designed a brand-new product - Huojunpaopao. As its name highlights, this is a live probiotic frizzy drink, with zero fat, low sugar, rich in active probiotics, with a bubbly mouth feel and other product characteristics, making it uplifting and refreshing.
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Yoyic Huojunpaopao by Tingting Wang
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Sparkling Live Probiotics Drink by Tingting Wang
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Tingting Wang Yoyic Huojunpaopao
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Tingting Wang Sparkling Live Probiotics Drink
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High tech MengNiu Dairy Beijing CO LTDBrand Logo
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Yoyic Huojunpaopao Sparkling Live Probiotics Drink Press Releases
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Yoyic Huojunpaopao Sparkling Live Probiotics Drink Media Articles
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Unique Properties
Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Tags
yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology
Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge
This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Project Duration
The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow
HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Research
Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration
We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Image Credits
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Project Overview
Yoyic Huojunpaopao Sparkling Live Probiotics Drink has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Tingting Wang was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Yoyic Huojunpaopao Sparkling Live Probiotics Drink.
Tingting Wang Press Releases
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Yoyic Unveils Huojunpaopao: The World's First Live Probiotic Sparkling Drink
Introducing Yoyic's groundbreaking creation, Huojunpaopao, a live probiotic sparkling drink designed to revolutionize the beverage industry with its unique blend of health and excitement.
Tingting Wang Newsroom
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