Corporate Identity
Clarity

Corporate Identity for Clarity Innovations

The Clarity logo redesign was headed by the internal design team of Jeffery Fulton and Zoe Rogers. The Clarity logo is a combination of the two different symbols used in coding, housed in a triangle that conveys onward movement. Dark blue communicates trust and the bright blue communicates tech. Finally, Neo Sans is used for the typeface for its modern aesthetic that pairs well with the logos rounded corners.

Jeffery Fulton 2021 Professional Bronze Press Kit № 122345

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Download Press Kit № 122345 Corporate Identity for Clarity Innovations by Jeffery Fulton to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Clarity by Jeffery Fulton
Clarity by Jeffery Fulton

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Corporate Identity by Jeffery Fulton
Corporate Identity by Jeffery Fulton

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Jeffery Fulton Clarity
Jeffery Fulton Clarity

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

Jeffery Fulton Corporate Identity
Jeffery Fulton Corporate Identity

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Design Newswire
Clarity Corporate Identity Press Releases

Explore press materials for Clarity, available in languages such as English.


Press Kit
Clarity Corporate Identity Media Articles

We provide articles ready for publication on Clarity, offered in several languages: English, French, Portuguese, Italian, Dutch, Russian, Spanish, Indonesian, German, Arabic (Standard), Japanese, Chinese (Mandarin), Turkish, Hindi and Korean.


Unique Properties

Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, <>,[], and {} to design with.

Inspiration

Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise. thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.

Project Overview

Clarity Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jeffery Fulton.

 Award Logo
Bronze Recognition

Jeffery Fulton was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Clarity Corporate Identity.

DesignPRWire
Jeffery Fulton Press Releases

Explore the world of Jeffery Fulton through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 1 press releases for all journalists.


Introducing Clarity: A Bold New Logo Design for a Tech Company

Jeffery Fulton Unveils Clarity Logo Redesign for Tech Company


Newsroom
Jeffery Fulton Newsroom

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You are currently viewing Media Showcase № 122345. Access Jeffery Fulton's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are now browsing Press Kit / Media Showcase 122345 for Clarity — further insights await in Newsroom 302209.

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