'Clarity' by Jeffery Fulton: Innovation in Corporate Identity

Clarity

Corporate Identity for Clarity Innovations

The Clarity logo redesign was headed by the internal design team of Jeffery Fulton and Zoe Rogers. The Clarity logo is a combination of the two different symbols used in coding, housed in a triangle that conveys onward movement. Dark blue communicates trust and the bright blue communicates tech. Finally, Neo Sans is used for the typeface for its modern aesthetic that pairs well with the logos rounded corners.

Jeffery Fulton 2021 Professional Bronze Press Kit № 122345

Download Press Kit № 122345

Download Press Kit № 122345 Corporate Identity for Clarity Innovations by Jeffery Fulton to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention communication|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Clarity by Jeffery Fulton

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Corporate Identity by Jeffery Fulton

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Jeffery Fulton Clarity

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Jeffery Fulton Corporate Identity

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Clarity Corporate Identity Press Releases

For Clarity, find press releases in a variety of languages: English.

Clarity Corporate Identity Media Articles

We provide articles ready for publication on Clarity, offered in several languages: English, French, Portuguese, Italian, Dutch, Russian, Spanish, Indonesian, German, Arabic (Standard), Japanese, Chinese (Mandarin), Turkish, Hindi and Korean.

Unique Properties

Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, <>,[], and {} to design with.

Inspiration

Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise. thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.

Project Overview

Clarity Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jeffery Fulton.

Bronze Recognition

Jeffery Fulton was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Clarity Corporate Identity.

Jeffery Fulton Press Releases

For journalists seeking engaging content: Explore our press releases featuring Jeffery Fulton's work, freely available for incorporation into your stories. Immediate access is granted to 1 press releases for all journalists.

Introducing Clarity: A Bold New Logo Design for a Tech Company

Jeffery Fulton Unveils Clarity Logo Redesign for Tech Company

Jeffery Fulton Newsroom

Dive into Jeffery Fulton Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 122345. Discover everything Jeffery Fulton has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are now viewing Clarity through Press Kit / Media Showcase 122345. Explore more in Newsroom 302209.