'Clarity' by Jeffery Fulton: Innovation in Corporate Identity

Clarity

Corporate Identity for Clarity Innovations

The Clarity logo redesign was headed by the internal design team of Jeffery Fulton and Zoe Rogers. The Clarity logo is a combination of the two different symbols used in coding, housed in a triangle that conveys onward movement. Dark blue communicates trust and the bright blue communicates tech. Finally, Neo Sans is used for the typeface for its modern aesthetic that pairs well with the logos rounded corners.

Jeffery Fulton 2021 Professional Bronze Press Kit № 122345

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Clarity by Jeffery Fulton

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Corporate Identity by Jeffery Fulton

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Jeffery Fulton Clarity

Download 1800 Pixels JPEG Image.

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Jeffery Fulton Corporate Identity

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Clarity Corporate Identity Press Releases

Explore press materials for Clarity, available in languages such as English.

Clarity Corporate Identity Media Articles

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Unique Properties

Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, <>,[], and {} to design with.

Inspiration

Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise. thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.

Project Overview

Clarity Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jeffery Fulton.

Bronze Recognition

Jeffery Fulton was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Clarity Corporate Identity.

Jeffery Fulton Press Releases

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Introducing Clarity: A Bold New Logo Design for a Tech Company

Jeffery Fulton Unveils Clarity Logo Redesign for Tech Company

Jeffery Fulton Newsroom

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You are currently viewing Media Showcase № 122345. Dive into Jeffery Fulton's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing the Media Showcase 122345 for Clarity. You will find further content in Newsroom 302209.