Coffee Packaging
Mazurro

Coffee Packaging for Mazurro

Mazurro's identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience. Consumers are invited to explore the entire brand universe of Mazurro and the coffee bags are a part of the story. The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves.

SBF 19 Sp. z o.o. 2021 Agency Iron Press Kit № 124176

Download Press Kit № 124176

Download Press Kit № 124176 Coffee Packaging for Mazurro by SBF 19 Sp. z o.o. to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Mazurro by SBF 19 Sp  z o o
Mazurro by SBF 19 Sp z o o

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Coffee Packaging by SBF 19 Sp  z o o
Coffee Packaging by SBF 19 Sp z o o

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

SBF 19 Sp  z o o  Mazurro
SBF 19 Sp z o o Mazurro

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

SBF 19 Sp  z o o  Coffee Packaging
SBF 19 Sp z o o Coffee Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

MazurroBrand Logo
MazurroBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

SBF 19 Sp  z o o  Corporate Logo
SBF 19 Sp z o o Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Mazurro Coffee Packaging Press Releases

Explore press materials for Mazurro, available in languages such as English.


Press Kit
Mazurro Coffee Packaging Media Articles

Our articles on Mazurro, prepared for immediate use, are offered in several languages, including German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Spanish, English, Hindi, Dutch, Italian, Chinese (Mandarin), Turkish and Arabic (Standard).


Unique Properties

The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.

Tags

coffee packaging, packaging design, packaging, coffee, brand identity, communication

Production Technology

The packaging design was printed on flexographic printer.

Design Challenge

The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.

Project Duration

The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.

Operation Flow

The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration. The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.

Research

It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.

Inspiration

The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.

Image Credits

Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020 Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020

Project Overview

Mazurro Coffee Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

SBF 19 Sp. z o.o. was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Mazurro Coffee Packaging.

DesignPRWire
SBF 19 Sp. z o.o. Press Releases

Explore the world of SBF 19 Sp. z o.o. through our press releases, designed for media members to use freely and enrich your content. Unlock 1 press releases now, directly accessible to journalists.


Mazurro Coffee Packaging Design Unveiled by SBF 19 Sp. z o.o.

SBF 19 Sp. z o.o. introduces Mazurro, a coffee packaging design inspired by Viennese workshops and modernism


Newsroom
SBF 19 Sp. z o.o. Newsroom

Visit SBF 19 Sp. z o.o. Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 124176. Check out SBF 19 Sp. z o.o.'s newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now viewing the Media Showcase 124176 for Mazurro. You will find further content in Newsroom 305515.

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