Allys
Coffee Packaging for Allys Coffee House
The brand reached out to the lead designer with the task to formulate a unique visual system for the packaging of the two new flavors of the home grown coffee beans. The goal was to make it stand out amongst the prominent competitors. After the idea was proposed, the lead designer had conceptualized the whole design and presented it as a hand painted illustration with elements representing the authenticity of the cultures of where the beans were grown. The hand painted illustrations were printed on sustainable and reusable packaging for the purposing of maintaining a 100% eco friendly product.
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Allys by Meghana Reddy
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Coffee Packaging by Meghana Reddy
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Meghana Reddy Allys
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Meghana Reddy Coffee Packaging
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Allys Coffee HouseBrand Logo
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Allys Coffee Packaging Press Releases
Access press releases crafted for Allys in these languages: English.
Allys Coffee Packaging Media Articles
Ready for your features: articles on Allys in various languages, including Italian, German, Portuguese, Hindi, Turkish, Arabic (Standard), English, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch and French.
Unique Properties
What makes the product unique from the other products in the market is, the fact that it isn't the usual coffee packaging design, the illustrations of the design were hand-painted and printed on sustainable and reusable packaging.
Tags
#packaging #packagingdesign #illustration #coffee #coffeepackaging #art #painting #visualartist
Production Technology
Reusable, sustainable, and eco-friendly paper bags that were made from natural resources, such as seaweed and hemp.
Design Challenge
One of the most important parts of packaging design is color. Consumers are more likely to recognize a box or product by its color followed by thevisual element. It was challenging to find the right balance between to two. The visual design as well as the vibrant colors needed to complement each other in a way that stood strong.
Project Duration
This project started in September 2019 and was launched and sold in multiple stores across South India in March 2020
Operation Flow
Flat Bottom Coffee Pouch Bag with One Way Degassing Valve and Pull Tab Zipper. The tab needs to be pulled first to unlock the zipper. Once the bag is open, use the product as needed and squeeze the zipper to seal the bag after use. The bag is flat bottom and stands up steady. The degassing valve keeps the coffee dry and fresh. The bag's interior is made up of a high barrier three-layer lamination, which is non-toxic and odorless and obtains food-grade certifications. It is high-quality and environment protective.
Research
It was vital to start with a lot of online research about the Balinese and Mexican cultures. This research helped in staying true and authentic to the design. The goal wasto achieve marketing objectives by effectively communicating the personality or function of a consumer product and generating a sale. The most important step was the briefing stage. It is the most crucial stage because it is the first step and it it vital to gather all the right information in order o avoid going in the wrong direction in terms of design, look and feel. It acts as a roadmap where the most important aspect here is the clients feedback and input. It helps gathering and understanding the psychology of the client, more in-depth. Following this, it was critical to begin the project planning stage, where planning is a predetermined path of action that helps us to construct a project framework that is systematic. At this stage, issues like as budgeting, quality, and timelines were discussed. The half-battle is frequently won by the grand strategy. The research was done in three steps, which includes, the client research, market research and the design strategies. It is also crucial to include the design of the dieline in the design strategy stage. As the brand wanted to achieve being unique in the market, it was important to make the dieline of the packaging reflect the same goal. The lead designer also laid out the earliest versions of the dieline using Adobe Illustrator. The most significant aspect of packaging design was including and ensuring that the box adhered to regulatory criteria, such as barcodes, ingredient information, nutritional facts, FSSAI and customer support numbers, and so on. The designer hand painted the final illustration and then transferred it digitally to make finals edits on software's like, Adobe Photoshop and Illustrator. The client had initial laid out specific requirements including, brand identity, color, target audience, font, design ideas, by collaborating and brainstorming with the lead designer. Once the client approved the hand painted illustrations, feedback was provided and revisions were made. The objective was to ensure the final design communicated the intended output. The print files required to be kept ready for printing after a satisfactory round of changes. After the product is launched in the market, the actual market provides input on the packaging. The product was first introduced in the south of India, where it was a huge success. The client is discussing the possibility of producing new items with similar design themes.
Inspiration
When the brand reached out with the concept, the idea was to come up with the most unique design for a coffee bag. It was important to make sure the consumers got a taste of different cultures through the fresh earthy visuals. The trees and vines in Bali and the sunset over Chichen Itza in Mexico inspired the unconventional illustrations that were hand-painted on the packaging. The concept and design are faithful to the Balinese and Mexican styles, with their simplicity and a minimalistic yet vibrant color palette.
Image Credits
Designer Meghana Reddy, Allys Coffee House, 2021.
Project Overview
Allys Coffee Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Meghana Reddy was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Allys Coffee Packaging.
Meghana Reddy Press Releases
Journalists and media members can enrich their content with our press releases on Meghana Reddy, available for free use. Instantly access 1 press releases, available exclusively for journalists.
Allys Coffee Packaging: A Unique Blend of Art and Sustainability
Meghana Reddy's Allys coffee packaging, inspired by Balinese and Mexican cultures, offers a sustainable and visually captivating design, launched in South India in March 2020.
Meghana Reddy Newsroom
Unlock a treasure trove of award-winning designs by accessing Meghana Reddy Newsroom.
