Grassy Premiados

Coffee Packaging for Grassy Caffè

Grassy Premiados is a packaging for exceptional Brazilian coffees, awarded and rated above 87 points in the SCA Special Coffee Association. The packaging aims to raise the perception of quality of national specialty coffee, enhancing the entire production chain, from the producer to the roaster. Composed of an organic and modular design box inspired by nature, the packaging holds 250 grams of coffee beans, also protected by a special bag. Grassy Premiados proposes a new concept for coffee packaging, raising the perception of this product as an item of desire and admiration by consumers.

Download Press Kit № 128993

Download Press Kit № 128993 Coffee Packaging for Grassy Caffè by Dimitri Lociks to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Grassy Premium by Dimitri Lociks

Download 1800 Pixels JPEG Image.

Coffee Packaging by Dimitri Lociks

Download 1800 Pixels JPEG Image.

Dimitri Lociks Grassy Premium

Download 1800 Pixels JPEG Image.

Dimitri Lociks Coffee Packaging

Download 1800 Pixels JPEG Image.

Dimitri Lociks Design Team Photo

Download 1800 Pixels JPEG Image.

Grassy CaffèBrand Logo

Download 1800 Pixels JPEG Image.

Grassy Premiados Coffee Packaging Press Releases

Press releases for Grassy Premiados are now accessible in these languages: English.

Grassy Premiados Coffee Packaging Media Articles

For immediate use: Grassy Premiados articles, available in languages such as Hindi, Turkish, Arabic (Standard), Portuguese, Italian, Dutch, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French and English, to enrich your content.

Unique Properties

Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.

Tags

package, Brazilian coffee, biomimetic, bio design,

Production Technology

The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.

Design Challenge

The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.

Project Duration

The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.

Operation Flow

The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.

Research

The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.

Inspiration

The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.

Image Credits

all images and videos: photographer Dimitri Lociks, study with shadows, 2021.

Project Overview

Grassy Premiados Coffee Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Dimitri Lociks was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Grassy Premiados Coffee Packaging.

Dimitri Lociks Press Releases

For journalists seeking engaging content: Explore our press releases featuring Dimitri Lociks's work, freely available for incorporation into your stories. 2 press releases are now available for immediate access by journalists.

Introducing Grassy Premiados: A Unique Brazilian Coffee Packaging Design by Dimitri Lociks

Discover the innovative Grassy Premiados coffee packaging design by Dimitri Lociks, inspired by Brazilian modernist architecture and organic shapes, aiming to elevate the perception of specialty coffee.

Dimitri Lociks Newsroom

Find inspiration and award-winning creativity within the Dimitri Lociks Newsroom.