Sienna Monroe

Identity and Packaging for Summerhouse Collective

Sienna Monroe was keen to steer away from a cliched "eco" design aesthetic. Instead, presenting the brand as strong and uncompromising. This, combined with discussion and mood boards, really informed the brand identity's typographic direction. Ricci juxtaposed the typeface's heaviness against a handmade print in softer hues to hint at the brand's ethical values. Sienna Monroe wanted to communicate was "transparency". Ricci considered this when designing the glassware, opting to show the natural ingredients inside the bottles where possible, for example, a sprig in the bottle.

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Sienna Monroe by Ricci Williams

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Identity and Packaging by Ricci Williams

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Ricci Williams Sienna Monroe

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Ricci Williams Identity and Packaging

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Summerhouse CollectiveBrand Logo

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Sienna Monroe Identity and Packaging Press Releases

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Sienna Monroe Identity and Packaging Media Articles

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Unique Properties

Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.

Tags

eco-packaging, brand identity, art direction, beauty, fashion, logotype

Production Technology

To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks. The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.

Design Challenge

The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.

Project Duration

The project was completed in Los Angeles during the summer of 2020.

Operation Flow

The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away. Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product. Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.

Research

The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.

Inspiration

The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands. The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.

Project Overview

Sienna Monroe Identity and Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Ricci Williams.

Bronze Recognition

Ricci Williams was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Sienna Monroe Identity and Packaging.

Ricci Williams Press Releases

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Sienna Monroe: A Sophisticated, Eco-Friendly Brand Identity and Packaging Design

Ricci Williams Unveils Sustainable Brand Identity and Packaging for Sienna Monroe

Ricci Williams Newsroom

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