Smartmoov

Brand Identity for Smartmoov

The key benefits of this business model are mobility and business customization. The entrepreneur can adapt his business to a more flexible and mobile solution, thus enhancing the reach of his business in the market. The brand portrays these values in a dynamic and futuristic way through a consistent visual system, which is meant to inspire the target audience.

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Download Press Kit № 126213 Brand Identity for Smartmoov by Ricardo da Silva to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Smartmoov by Ricardo da Silva

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Brand Identity by Ricardo da Silva

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Ricardo da Silva Smartmoov

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Ricardo da Silva Brand Identity

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Ricardo da Silva Designer Portrait Photo

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SmartmoovBrand Logo

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Smartmoov Brand Identity Press Releases

Our Smartmoov press releases are ready in languages: English, for your convenience.

Smartmoov Brand Identity Media Articles

Leverage our ready-to-publish articles on Smartmoov, offered in a range of languages: English, Spanish, Korean, Japanese, Russian, German, French, Portuguese, Chinese (Mandarin), Turkish, Arabic (Standard), Dutch, Italian, Indonesian and Hindi.

Unique Properties

Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.

Tags

shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand

Production Technology

The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.

Design Challenge

Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.

Project Duration

August 2019 to November 2019 in Curitiba, Brazil

Operation Flow

The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.

Research

The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.

Inspiration

Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime. Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.

Project Overview

Smartmoov Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Ricardo da Silva.

Iron Recognition

Ricardo da Silva was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Smartmoov Brand Identity.

Ricardo da Silva Press Releases

Explore the world of Ricardo da Silva through our press releases, designed for media members to use freely and enrich your content. Unlock 3 press releases now, directly accessible to journalists.

Smartmoov Revolutionizes Business with Mobile Brand Identity

Smartmoov, a mobile solution for business owners, has unveiled a futuristic brand identity designed to enhance customer interactions and adaptability.

Ricardo da Silva Newsroom

Ricardo da Silva Newsroom is your gateway to exploring acclaimed design and award-winning works.