Zhen Hao E
Dog Food Packaging for Ningbo Xuanmengzhi Trading Company Ltd.
This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to Excrement Shovelling Officials, which means serving the kings. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Download Press Kit № 126938
Download Press Kit № 126938 Dog Food Packaging for Ningbo Xuanmengzhi Trading Company Ltd. by Yuchen Han to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Zhen Hao E by Yuchen Han
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Dog Food Packaging by Yuchen Han
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Yuchen Han Zhen Hao E
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Yuchen Han Dog Food Packaging
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Ningbo Xuanmengzhi Trading Company Ltd Brand Logo
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Zhen Hao E Dog Food Packaging Press Releases
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Zhen Hao E Dog Food Packaging Media Articles
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Unique Properties
In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Tags
Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology
Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge
Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Project Duration
The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow
Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
Research
The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration
This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Overview
Zhen Hao E Dog Food Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Yuchen Han.
Iron Recognition
Yuchen Han was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Zhen Hao E Dog Food Packaging.
Yuchen Han Press Releases
Media members, dive into our press releases on Yuchen Han's work, ready for you to use and enhance your journalistic content. 1 press releases are now available for immediate access by journalists.
Zhen Hao E: A Creative Chinese Cultural Dog Food Packaging Design
Introducing Zhen Hao E, a series of dog food and snack packaging designs inspired by Chinese cultural characteristics, turning dogs into emperors of different ages to reflect the wonderful relationship between owners and their pets.
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