Wilsons

Dog Food Packaging for Lawson Design

Depicting the variety of landscapes found across the British Isle, the packaging design for Wilsons Cold Pressed is impactful. Dominated by an illustration style that achieves a real sense of the great outdoors, the layout style is simple in its use of space. Utilising a vivid colour palette, the naive figures, sweeping brush strokes, and loose textures combine to make the overall design modern and distinctive. The bags are bright and clean, printed in high-definition and finished with a tactile matt varnish, and featuring a resealable zip for freshness.

Download Press Kit № 94058

Download Press Kit № 94058 Dog Food Packaging for Lawson Design by Gary D Lawson to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Wilsons Cold Pressed by Gary D Lawson

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Dog Food Packaging by Gary D Lawson

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Gary D Lawson Wilsons Cold Pressed

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Gary D Lawson Dog Food Packaging

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Lawson DesignBrand Logo

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Wilsons Dog Food Packaging Press Releases

For Wilsons, find press releases in a variety of languages: English.

Wilsons Dog Food Packaging Media Articles

Access our collection of Wilsons articles, ready for use and offered in languages: Japanese, Russian, Hindi, Dutch, Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), Italian, French, Portuguese, German, Spanish and English.

Unique Properties

Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.

Tags

pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK

Production Technology

Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.

Design Challenge

Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.

Project Duration

The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK

Operation Flow

Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.

Research

Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.

Inspiration

Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.

Image Credits

Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson

Project Overview

Wilsons Dog Food Packaging has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Gary D Lawson was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Wilsons Dog Food Packaging.

Gary D Lawson Press Releases

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Introducing Wilsons Cold Pressed Dog Food Packaging by Gary D Lawson

Lawson Design unveils the captivating Wilsons Cold Pressed dog food packaging, inspired by the landscapes of the British Isles, to convey a sense of freedom, healthy living, and quality of life for pets and owners alike.

Gary D Lawson Newsroom

Find inspiration and award-winning creativity within the Gary D Lawson Newsroom.