'Unique Me' by Guohua Pan: Innovation in Grapes

Unique Me

Grapes for Guohua Pan

We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.

Guohua Pan 2022 Agency Bronze Press Kit № 131506

Download Press Kit № 131506

Download Press Kit № 131506 Grapes for Guohua Pan by Guohua Pan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Unique Me by Guohua Pan

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Grapes by Guohua Pan

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Guohua Pan Unique Me

Download 1800 Pixels JPEG Image.

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Guohua Pan Grapes

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Unique Me Grapes Press Releases

Press resources for Unique Me are offered in several languages: English.

Unique Me Grapes Media Articles

Explore our ready-to-use articles on Unique Me, available in multiple languages: German, Portuguese, Hindi, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Dutch, Italian, Spanish and French, for your feature stories.

Unique Properties

We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.

Production Technology

Paper Carton

Design Challenge

Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.

Project Duration

The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.

Operation Flow

We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.

Inspiration

We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.

Image Credits

Photo Credit: Guibin Ji

Project Overview

Unique Me Grapes has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Guohua Pan was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Unique Me Grapes.

Guohua Pan Press Releases

Numerous press releases on Guohua Pan and their achievements are at your disposal, inviting press members to use them freely in their coverage. Immediate access is granted to 1 press releases for all journalists.

Unique Me: A Creative Packaging Design Inspired by Grapes

Guohua Pan's "Unique Me" is a packaging design project that reimagines grapes as unique individuals through hand-drawn emoji-like illustrations. The project commenced in April 2020 and was completed in May 2010 in Shenzhen, China, hitting the Chinese market in Jun 2010. The design won the Bronze A' Design Award in 2022.

Guohua Pan Newsroom

Explore Guohua Pan Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 131506. For a full overview of Guohua Pan's accomplishments and media resources, Guohua Pan's newsroom is the place to be, offering direct access to a range of materials. You are here: Press Kit / Media Showcase 131506 about Unique Me. Additional content is available in Newsroom 315432.