'Unique Me' by Guohua Pan: Innovation in Grapes

Unique Me

Grapes for Guohua Pan

We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.

Guohua Pan 2022 Agency Bronze Press Kit № 131506

Download Press Kit № 131506

Download Press Kit № 131506 Grapes for Guohua Pan by Guohua Pan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Unique Me by Guohua Pan

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Grapes by Guohua Pan

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Guohua Pan Unique Me

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Guohua Pan Grapes

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Unique Me Grapes Press Releases

Explore press materials for Unique Me, available in languages such as English.

Unique Me Grapes Media Articles

Utilize our prepared articles to feature Unique Me, available in the languages: German, Portuguese, Hindi, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Dutch, Italian, Spanish and French.

Unique Properties

We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.

Production Technology

Paper Carton

Design Challenge

Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.

Project Duration

The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.

Operation Flow

We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.

Inspiration

We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.

Image Credits

Photo Credit: Guibin Ji

Project Overview

Unique Me Grapes has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Guohua Pan was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Unique Me Grapes.

Guohua Pan Press Releases

Media members, dive into our press releases on Guohua Pan's work, ready for you to use and enhance your journalistic content. 1 press releases are now available for immediate access by journalists.

Unique Me: A Creative Packaging Design Inspired by Grapes

Guohua Pan's "Unique Me" is a packaging design project that reimagines grapes as unique individuals through hand-drawn emoji-like illustrations. The project commenced in April 2020 and was completed in May 2010 in Shenzhen, China, hitting the Chinese market in Jun 2010. The design won the Bronze A' Design Award in 2022.

Guohua Pan Newsroom

Unlock a treasure trove of award-winning designs by accessing Guohua Pan Newsroom.

You are currently viewing Media Showcase № 131506. Access Guohua Pan's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. This is Press Kit / Media Showcase 131506 featuring the Unique Me. For more in-depth materials, see Newsroom 315432.