Q Sky Pilates
Brand Identity for Q Sky
The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
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Q Sky by Yang Yuanyuan
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Brand Identity by Yang Yuanyuan
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Yang Yuanyuan Q Sky
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Yang Yuanyuan Brand Identity
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Q SkyBrand Logo
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Q Sky Pilates Brand Identity Press Releases
Press releases for Q Sky Pilates are now accessible in these languages: English.
Q Sky Pilates Brand Identity Media Articles
We provide articles ready for publication on Q Sky Pilates, offered in several languages: Indonesian, Italian, Turkish, Japanese, Chinese (Mandarin), English, Arabic (Standard), Spanish, German, French, Portuguese, Dutch, Korean, Hindi and Russian.
Unique Properties
The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Tags
Pilates, sports, fitness, sky, bird
Production Technology
Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge
There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Project Duration
Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow
It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Research
Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration
Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Image Credits
Design，Feng Lei，2022
Project Overview
Q Sky Pilates Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Yang Yuanyuan was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Q Sky Pilates Brand Identity.
Yang Yuanyuan Press Releases
Discover Yang Yuanyuan's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 1 press releases for all journalists.
Q Sky Pilates Unveils Brand Identity Design by Yang Yuanyuan
Renowned designer Yang Yuanyuan introduces a unique brand identity design for Q Sky Pilates, inspired by the sense of lightness and freedom associated with Pilates and the imagery of the sky.
Yang Yuanyuan Newsroom
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