Anlan Branding

Brand Identity for ANLAN

The design reshapes Anlan identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern iterated from the letter A blooms a new gesture to interpret the meaning of beauty. The purple color as branding main color is brave and bright. Designers hope new identities change the inherent perception of women beauty brands and lead to a more independent feeling.

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Anlan Branding by Haiwen YANG

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Brand Identity by Haiwen YANG

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Haiwen YANG Anlan Branding

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Haiwen YANG Brand Identity

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Haiwen YANG Design Team Photo

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Anlan Branding Brand Identity Press Releases

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Anlan Branding Brand Identity Media Articles

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Unique Properties

The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.

Tags

Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience

Production Technology

In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".

Design Challenge

In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.

Project Duration

The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.

Operation Flow

The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.

Research

In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.

Inspiration

In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.

Image Credits

Shenzhen Baselab Technology Ltd.

Project Overview

Anlan Branding Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Haiwen YANG was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Anlan Branding Brand Identity.

Haiwen YANG Press Releases

Explore the world of Haiwen YANG through our press releases, designed for media members to use freely and enrich your content. Instantly access 1 press releases, available exclusively for journalists.

Anlan Unveils New Brand Identity Designed by Haiwen YANG

Anlan's brand new identity, designed by Haiwen YANG, reshapes the beauty brand's image, conveying modern femininity through a combination of rigidity and softness.

Haiwen YANG Newsroom

Dive into Haiwen YANG Newsroom to explore celebrated designs and projects.