Jingyang Brick Tea
Packaging for Litete Brand Design
Jingyang Brick Tea has a history of more than 600 years. Inspired by the Shaanxi merchants of the Qing dynasty and the folk custom, the design promotes the inheritance of China’s intangible cultural heritage. Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. Three traditional Chinese colors will be used on different packages. The final implementation of the packaging will use handmade rice paper as packaging materials and wood-block prints for inscription rubbing, which are all done by hand.
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Jingyang Brick Tea by Langcer Lee
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Packaging by Langcer Lee
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Langcer Lee Jingyang Brick Tea
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Langcer Lee Packaging
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Jingyang Brick Tea Packaging Press Releases
Press releases tailored for Jingyang Brick Tea are available in the languages: English.
Jingyang Brick Tea Packaging Media Articles
Leverage our ready-to-publish articles on Jingyang Brick Tea, offered in a range of languages: Korean, Portuguese, Turkish, Arabic (Standard), Indonesian, German, French, Japanese, Russian, Dutch, Chinese (Mandarin), Hindi, Italian, English and Spanish.
Unique Properties
The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Tags
Engraving,Tea Packaging,Packaging design
Production Technology
The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Design Challenge
In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Project Duration
The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Operation Flow
In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Research
Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspiration
The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Image Credits
#1: Photographer Jiang Tao，Jingyang Brick Tea，2018 #2: Photographer Jiang Tao，Jingyang Brick Tea，2018 #3: Photographer Jiang Tao，Jingyang Brick Tea，2018 #4: Photographer Jiang Tao，Jingyang Brick Tea，2018
Project Overview
Jingyang Brick Tea Packaging has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Langcer Lee was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Jingyang Brick Tea Packaging.
Langcer Lee Press Releases
Access a rich repository of press releases on Langcer Lee, offered to press and media professionals for unrestricted use in their stories. Available now: 3 press releases ready for immediate access by journalists.
Jingyang Brick Tea: Reviving Tradition in Modern Packaging
Langcer Lee Unveils Handcrafted Packaging Inspired by Late Qing Dynasty Culture
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