Vodka Soda Packaging
Gradient Vodka Soda

Vodka Soda Packaging for Gradient Beverages Corp.

Gradient is the world's first ready-to-drink alcoholic beverage with gradually reducing alcohol strengths in one box, helping people to pace themselves in order to keep their night bright. When the cans are placed next to each other, they form the gradient that goes from dark (higher alcohol content) to lighter (lower alcohol content). The idea behind the design is that by starting your night on the stronger end and gradually reducing your alcohol intake through the night, you can stay your bright self and keep the night bright. With gradient, the cans fade so you don't.

John Eresman 2022 Agency Bronze Press Kit № 138803

Download Press Kit № 138803

Download Press Kit № 138803 Vodka Soda Packaging for Gradient Beverages Corp. by John Eresman to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Gradient by John Eresman
Gradient by John Eresman

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Vodka Soda Packaging by John Eresman
Vodka Soda Packaging by John Eresman

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

John Eresman Gradient
John Eresman Gradient

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

John Eresman Vodka Soda Packaging
John Eresman Vodka Soda Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

Gradient Beverages Corp Brand Logo
Gradient Beverages Corp Brand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Gradient Vodka Soda Vodka Soda Packaging Press Releases

Press releases tailored for Gradient Vodka Soda are available in the languages: English.


Press Kit
Gradient Vodka Soda Vodka Soda Packaging Media Articles

Leverage our ready-to-publish articles on Gradient Vodka Soda, offered in a range of languages: Italian, German, French, Hindi, Turkish, Arabic (Standard), English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), Portuguese, Indonesian and Dutch.


Unique Properties

Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.

Tags

gradient, moderation, vodka soda, seltzer, gradually reducing,

Production Technology

Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.

Design Challenge

The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.

Project Duration

This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.

Operation Flow

Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.

Research

52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.

Inspiration

Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake. Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.

Project Overview

Gradient Vodka Soda Vodka Soda Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit John Eresman.

 Award Logo
Bronze Recognition

John Eresman was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Gradient Vodka Soda Vodka Soda Packaging.

DesignPRWire
John Eresman Press Releases

Discover John Eresman's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 1 press releases today.


Introducing Gradient Vodka Soda: The World's First Gradually Reducing Alcohol Pack

John Eresman unveils Gradient Vodka Soda, the innovative solution to moderating alcohol intake, launched in Canada in August 2021.


Newsroom
John Eresman Newsroom

John Eresman Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 138803. Visit John Eresman's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are now viewing Gradient Vodka Soda through Press Kit / Media Showcase 138803. Explore more in Newsroom 328104.

Explore Now

Anti Sun Damage Series for Children Packaging
Anti Sun Damage Series for Children

Packaging for Hi!papa

Guangzhou good skin Technology Co., Ltd 2024 Agency Silver
Time Facial Mask
Time

Facial Mask for Decelent

Jie Yang 2021 Startup Silver
Love is Invisible Packaging
Love is Invisible

Packaging for Super Joey Foundation

KE,EN 2022 Professional Silver
Sakakini Fragrance Packaging
Sakakini

Fragrance Packaging for Amr Ibrahim Mousa

Amr Ibrahim Mousa 2022 Emergent Silver
Shadlee Tetra Pak Juice Packaging
Shadlee

Tetra Pak Juice Packaging for SHADLEE Co., Ltd.

Mohammadreza Eslamparast 2022 Professional Silver
Mi Temple of Heaven Builder Packaging Building Block Toy
Mi Temple of Heaven Builder Packaging

Building Block Toy for Beijing AIQI Technology Co., Ltd.

Yang Zhang 2021 Enterprise Bronze
Lianyue Liquor Packaging
Lianyue Liquor

Packaging for Sichuan Lianyue Wine Industry Technology Co., Ltd.

Xiaoma Hu 2021 Professional Bronze
Sernova Vodka Packaging and Graphic
Sernova Vodka

Packaging and Graphic for tridimage

Guillermo Dufranc 2022 Agency Silver
Proshot Coffee Package
Proshot Coffee

Package for PROSHOT COFFEE

Mohsen Koofiani 2022 Professional Silver
Devynerios Labels
Devynerios

Labels for MV GROUP

Asta Kauspedaite 2022 Professional Silver
C Cell Vitality Mineral Water Packaging
C Cell Vitality

Mineral Water Packaging for Shenzhen Tasly Industrial Co., Ltd.

TIGER PAN 2022 Agency Bronze
Secret Behind Magic Nuts Blind Box
Secret Behind Magic

Nuts Blind Box for Stora Enso China Packaging

Jinglun Cui 2022 Enterprise Bronze
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Submit Design

Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.

Submit Design

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY