Vodka Soda Packaging
Gradient Vodka Soda

Vodka Soda Packaging for Gradient Beverages Corp.

Gradient is the world's first ready-to-drink alcoholic beverage with gradually reducing alcohol strengths in one box, helping people to pace themselves in order to keep their night bright. When the cans are placed next to each other, they form the gradient that goes from dark (higher alcohol content) to lighter (lower alcohol content). The idea behind the design is that by starting your night on the stronger end and gradually reducing your alcohol intake through the night, you can stay your bright self and keep the night bright. With gradient, the cans fade so you don't.

John Eresman 2022 Agency Bronze Press Kit № 138803

Download Press Kit № 138803

Download Press Kit № 138803 Vodka Soda Packaging for Gradient Beverages Corp. by John Eresman to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Gradient by John Eresman
Gradient by John Eresman

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

Vodka Soda Packaging by John Eresman
Vodka Soda Packaging by John Eresman

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John Eresman Gradient
John Eresman Gradient

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

John Eresman Vodka Soda Packaging
John Eresman Vodka Soda Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Gradient Beverages Corp Brand Logo
Gradient Beverages Corp Brand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Design Newswire
Gradient Vodka Soda Vodka Soda Packaging Press Releases

Press resources for Gradient Vodka Soda are offered in several languages: English.


Press Kit
Gradient Vodka Soda Vodka Soda Packaging Media Articles

Ready-to-feature articles on Gradient Vodka Soda are available in these languages: Italian, German, French, Hindi, Turkish, Arabic (Standard), English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin), Portuguese, Indonesian and Dutch, for your convenience.


Unique Properties

Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.

Tags

gradient, moderation, vodka soda, seltzer, gradually reducing,

Production Technology

Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.

Design Challenge

The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.

Project Duration

This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.

Operation Flow

Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.

Research

52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.

Inspiration

Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake. Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.

Project Overview

Gradient Vodka Soda Vodka Soda Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit John Eresman.

 Award Logo
Bronze Recognition

John Eresman was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Gradient Vodka Soda Vodka Soda Packaging.

DesignPRWire
John Eresman Press Releases

Journalists and media members can enrich their content with our press releases on John Eresman, available for free use. Instantly access 1 press releases, available exclusively for journalists.


Introducing Gradient Vodka Soda: The World's First Gradually Reducing Alcohol Pack

John Eresman unveils Gradient Vodka Soda, the innovative solution to moderating alcohol intake, launched in Canada in August 2021.


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You are currently viewing Media Showcase № 138803. Discover everything John Eresman has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. This is Press Kit / Media Showcase 138803 featuring the Gradient Vodka Soda. For more in-depth materials, see Newsroom 328104.

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