Buenandanza
Packaging for Buenandanza
Inspiration comes from a paradigm shift in the way of living, suggesting opening to experience without any preconceived ideas. The combination of the name and the elements defines the objective of the brand. The characteristics balanced, restrained, modest and intriguing, are features that stand out in the design and how it should be perceived.
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Buenandanza by Antonio Cuenca
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Packaging by Antonio Cuenca
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Antonio Cuenca Buenandanza
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Antonio Cuenca Designer Portrait Photo
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BuenandanzaBrand Logo
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Buenandanza Packaging Press Releases
Our Buenandanza press releases are ready in languages: English, for your convenience.
Buenandanza Packaging Media Articles
Ready for your features: articles on Buenandanza in various languages, including English, Spanish, Turkish, Arabic (Standard), Italian, German, Korean, Indonesian, Japanese, Chinese (Mandarin), Hindi, Russian, French, Dutch and Portuguese.
Unique Properties
The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Tags
packaging, design, package, branding
Production Technology
Tinted glass, paper label and stamping.
Design Challenge
The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Project Duration
The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow
The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.
Research
In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration
The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience. The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Overview
Buenandanza Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Antonio Cuenca.
Bronze Recognition
Antonio Cuenca was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Buenandanza Packaging.
Antonio Cuenca Press Releases
Attention press members and journalists: We offer a collection of press releases on Antonio Cuenca and their notable work, available for your unrestricted use. For immediate journalistic use: 2 press releases are available right now.
Introducing Buenandanza: A Unique Packaging Design by Antonio Cuenca
Antonio Cuenca Unveils Buenandanza, a Packaging Design Symbolizing Serenity and Simplicity
Antonio Cuenca Newsroom
Explore Antonio Cuenca Newsroom to uncover award-winning design projects and more.
